2025 SEGD Conference Experience San Francisco

Event Details

2025 SEGD's Conference Experience San Francisco

Our Annual Conference gathers interdisciplinary thought leaders in San Francisco, CA, November 13-15, 2025, to share inspiration, strategies and ideas designed to enhance the human experience.

The 2025 SEGD Conference Experience San Francisco will convene creative luminaries to explore the impact experiential design has had on our local and global communities. The Conference promises three inspirational days of interactive workshops, tours, networking opportunities, case studies, and programming from renowned speakers celebrating the evolution and challenges of experiential design.

SEGD has reserved a block of rooms at the San Francisco Marriott Marquis, our conference venue, for US $229 plus tax and fees per night. This rate is in effect through October 21, 2025 for available inventory; after that date, unsold rooms will be released. Reserve the special rate using the online link. If you need to call the hotel directly, please dial 415.896.1600.

Speakers

Alexander Jeongco

2025 SEGD Conference Experience San Francisco Chair; Marketing Manager at Clearstory

Jenn Livermore

2025 SEGD Conference Experience San Francisco Chair; Lead Senior Designer at San Francisco Museum of Modern Art

Harrison Watkins

2025 SEGD Conference Experience San Francisco Chair; Experiential Creative Production Lead at Airbnb

Alex Jeongco is a multidisciplinary designer from the Bay Area. He has a background in architecture and community design from the University of San Francisco and works to create opportunities for designers to thrive in the space between design and architecture. In addition to being an active co-chair of the Society for Experiential Graphic Design San Francisco chapter, he volunteers with SEGD’s Emerging Experiential Professional (EXP) Program. He currently works at Clearstory, a wayfinding and placemaking studio, where his understanding of complexity help him create tools and systems that support the team. Alex is fascinated by traditional crafts and spends his time exploring different mediums for storytelling.

Jenn Livermore is currently a Lead Senior Designer on the award-winning design team at the San Francisco Museum of Modern Art. In her work at SFMOMA and previously at The Contemporary Jewish Museum, she has crafted engaging experiences for shows such as Alexander Calder: Dissonant Harmony, Nature x Humanity: Oxman Architects, Consuelo Kanaga: Catch the Spirit, and Annabeth Rosen: Fired, Broken, Gathered, Heaped. In addition to her work on exhibitions, Jenn has lead projects such as developing the brand for SFMOMA’s Grace restaurant, creating the identity for SFMOMA’s Family Program Initiatives, and revitalizing the look and feel for Art Bash—SFMOMA’s major annual fundraising event that hosts over 2,000 guests at the museum.

Jenn received an MFA in graphic design from the Rhode Island School of Design and a BA in Environmental Analysis from Scripps College. She has taught at San Jose State University and lectured at various gatherings and institutions including San Francisco State University, MassArt, and San Francisco Design Week.

Harrison Watkins is the Experiential Creative Production Lead at Airbnb Experiences, where he designs and produces experiences that foster human connection across travel, culture, and immersive brand partnership activations. A passionate experience designer, he approaches each project with a blend of creative flair, humble leadership, and a deep understanding of how people connect through shared experiences.

With a career spanning industries such as travel, future of work, sports, entertainment, and creative technology, Harrison has collaborated with iconic brands, including Airbnb, YouTube, Red Bull, Google, Sonos, and Atlas Obscura. His specialties include branded content, experiential production, integrated marketing, and relationship-building, all underscored by a commitment to innovation and human connection.

Harrison’s work is driven by his roots as an experience enthusiast, a collegiate soccer captain, and his family's rich history in hospitality and the arts. These influences inspire his dedication to creating spirited work that surprises, delights, and resonates deeply those who experience it.

An award-winning creative, Harrison’s work has been recognized by Cannes Lions, Tribeca Film Festival, D&AD, and more. When he’s not building memorable moments, you can find him kayaking in Sausalito, skiing in Tahoe, or planning his next off-the-beaten path life adventure in pursuit of a moment of wonder.