SEGD

SEGD is a multidisciplinary community of designers and fabricators creating experiences that connect people to place and enrich the human experience.

We are designers of experiences connecting people to place.

We are graphic and exhibition designers, fabricators and architects, media developers and creative technologists, students and educators. Each of our members brings a diverse set of expertise, but we all share a common motivation: to make the built environment more inclusive and intuitive, emotive and engaging, sustainable and shared.

https://segd.org

Contact us

Jennette Foreman

jennette@segd.org

This is a past event. Registration is closed. View other SEGD events.

Event Details

The 2023 SEGD Academic Summit is a virtual event hosted on June 28 and June 29.


The SEGD Academic Summit is a forum for trends in design education research, projects and curriculum innovation for design academics, students and researchers. This event is great for industry members as well, to reconnect and learn about new ideas evolving from current research. This event is entirely free and promotes the latest developments in design research and education.


"The 2023 SEGD Academic Summit is a forum for sharing global trends in design education, research, and curriculum innovation for academics, students, and researchers. It also provides the opportunity to start the multi-level conversations that we as the experiential design community must have to forge pathways forward for diversity in design education and professional practice. As we celebrate SEGD's 50 years of education and practice, it is this foundational thought leadership that shifts current practice by engaging future thinking." - Joell Angel-Chumbley, Academic Task Force Chair

Agenda

  • June 28, 2023

  • June 29, 2023

June 28, 2023

Main Schedule

12:30 PM - 12:45 PM
Welcome
Welcome to the 2023 SEGD Academic Summit!
Joell Angel-Chumbley (Supervising Lead - EGD at City of Cincinnati, DOTE, Architecture + Urban Design)
Joell Angel-Chumbley
Adjunct Faculty, University of Cincinnati DAAP, Communication Design Supervising Lead - EGD, City of Cincinnati, DOTE, Architecture + Urban Design 2020 SEGD Educator Award Joell Angel-Chumbley, MFA, has extensive public and private sector experience specializing in the areas of experiential graphic design, branding, wayfinding, public art and placemaking. Her multi-disciplinary focus seeks to connect research and insights, brand strategy, and user-centric design.
12:45 PM - 1:05 PM
Incorporating Augmented Reality (AR) into Placemaking
Brett Snyder (Principal at Cheng+Snyder)
Brett Snyder
Brett Snyder is an Associate Professor of Design at the University of California Davis and a principal of Cheng+Snyder an experimental architecture and design studio based in Oakland, California. Much of Snyder’s work, at the intersection of architecture and media, focuses on the ways that design can engage communities in impactful ways. He is a co-lead of Imagining America’s Collective of Publicly Engaged Designers, an organization that highlights the ways in which an engaged design process can foster community resilience. Recent projects include Unlock Alameda Creek, a resilience building initiative in the SF Bay Area; Smart Sidewalks, a winning entry to the NYC Reinvent Payphones competition; and Museum of the Phantom City an architectural iPhone app to view visionary but un-built architecture. Together, these projects represent the forefront of engaged design, with an array of experimental methods, including analog and digital techniques to foster civic and environmental participation.   Links: https://arts.ucdavis.edu/faculty-profile/brett-snyder https://www.chengsnyder.com/ https://imaginingamerica.org/what-we-do/collaborative-research/collective-of-publicly-engaged-designers/
1:05 PM - 1:25 PM
Climate Change and Its Metacognitions in the Metaverse
Hansa Hatrote (Junior Experiential Designer at Giant Spoon)
Hansa Hatrote
As a multi-disciplinary designer, Hansa has a passion to create immersive experiences that not only mesmerize visitors but also positively impact them. Upon receiving her B.Des in Fashion Communication from the National Institute of Fashion Technology, Mumbai in 2020, Hansa started her creative career as an Interior Stylist for a home decor start-up in India. As the pandemic changed life as we know it, her role transformed to include set styling, social media management, website and packaging design. After getting to experience various creative paths in the growing Indian industry, Hansa decided to channel her creative curiosity solely towards 3D exhibit design. She then moved to NYC to pursue an MA in Exhibition and Experience Design at the Fashion Institute of Technology, which she recently was granted. Exploring the world of spatial design from both concept development to technical visualization, she is now sharing her passion with the experiential marketing team at Giant Spoon as a Junior Designer. Driven by experiences that are unique, connective, and immersive, Hansa's goal is to transform spaces to meaningful celebrations of our resources while being mindful of our consumption.
1:25 PM - 1:45 PM
AR in the Graphic Design Classroom
Tamara McLean (Graduate Teaching Assistant at University of Wisconsin-Madison)
Tamara McLean
Tamara McLean (American) is an interdisciplinary artist. Her studio practice in graphic and web design is best known for large-scale environmental design installations connecting people with places to create an informed contemporary dialogue about the past and present.  McLean is a recipient of the Minneapolis College of Art and Design Master of Arts Graphic and Web Design Merit Scholarship, Ernie Moll Scholarship, IIDA Showroom and Large Booth Design Award at NeoCon, AAF American Advertising Award Judge's Choice Award, and multiple AAF American Advertising Award Golds and Silvers. She has exhibited regionally and nationally, including exhibitions at Evolving Graphic Design Symposium and Southeastern College Arts Conference: Watershed. An active member of AIA, AIGA, ATypI, CAA, SECAC, SEGD, her work is in the permanent collection of The Neville Public Museum.  Professionally, McLean contributes to the rapidly expanding augmented reality category (AR) as an AR experience consultant and UX/UI app designer. Launched in May 2023, "Phoenix AR" is an AR walking tour of the First Nation History at the University of Wisconsin-Green Bay campus. McLean's most recent work is writing a curriculum course approved by the University of Wisconsin-Madison, School of Education, Art Department, "Augmented Reality (AR) for Graphic Designers," to be presented at the Society of Experiential Graphic Design Academic Summit in June 2023.  Tamara McLean obtained her Bachelor of Fine Arts from the University of Wisconsin-Stevens Point and a Master of Arts from Minneapolis College of Art and Design. She is pursuing a Master of Fine Arts at the University of Wisconsin-Madison. Building on her installation work, McLean creates experiences that inform and entertain in galleries, museums, public spaces, and commercial interiors.
1:45 PM - 2:15 PM
Moderated Conversation
Tim McNeil (Professor of Design, Director of the Design Museum at UC Davis (Department of Design ))
Tim McNeil
Timothy McNeil is a professor of design and director of the Design Museum at the University of California, Davis. He has spent 30 years as a practicing exhibition designer working for major museums, researching exhibition design history and methods, and teaching the next generations of exhibition design thinkers and practitioners. He contributed to building the J. Paul Getty Museum at the Getty Center and Getty Villa, and the Jan Shrem and Maria Manetti Shrem Museum of Art. His work has been recognized for design excellence by the Society for Experiential Graphic Design and the American Alliance of Museums, and he is the author of The Exhibition and Experience Design Handbook.
Michele Washington (Designer, researcher, strategist)
Michele Washington
Michele Y. Washington is a designer, researcher, strategist, and design critic. She has worked with on range of projects from Coforma Health + Long COVID-19 and the Health Equity Task Force, A Long Walk Home, City as Living Lab, Leadership Summit, Killen’s Journal, the Chronicle of Higher Education, Cox Matthews and Associates, Romare Bearden Foundation, West Harlem Group Assistance, Inc., and the Museum of Science and Industry. Currently, is the founder and host of “Curious Story Lab,” a podcast series featuring designers, architects, urbanism, fashion and product designers and food designers of color. Michele holds two master’s degrees, Design Criticism from the School of Visual Arts, and another in Communications Design from Pratt Institute. Previously was an A’Leila Bundles Columbia University Scholar Fellow, and Billops-Hatch Fellowship, Stuart A. Rose Manuscript, Archives and Rare Book Library at Emory University Fellow. Also, was in residents at Monsoon Artists Residency in Maine. Previously taught on the faculty of the MA Faculty Exhibition Design program at the Fashion Institute of Technology, where she teaches Branding and Design. Also, has taught at CUNY and Pratt Institute. Her work has been exhibited in Women Designers in the USA, 1900-2000: Diversity and Difference, held at the Bard Graduate Center; Visual Perceptions: 21 African American Designers Challenge Modern Stereotypes, Design Journey: You Are Here at the AIGA headquarters, and Google Black History and Culture. Michele’s writing and visual essays has appeared in, Architectural Record, The Black Experience in Design, InQue Magazine, AIGA Design Journey, IRAAA and a forth coming book Travel Posters of New York. Serves on the following Boards: Poster House Museum, Advisory Board; Pivot: A World of Many Centers, co-organizer; National Museum of African American History & Culture; SEGD, Education Task Force; Indigo Arts Alliance, Advisory Circle; Sing Sing Prison Preview Center (emeritus).
2:15 PM - 2:30 PM
Break
2:30 PM - 2:50 PM
Experiential Design: A Certificate Program for Post-Secondary Design Education
Loran Sanvido (Adjunct Instructor at University of Cincinnati (DAAP))
Loran Sanvido
Loran Sanvido is currently an Adjunct Instructor at the University of Cincinnati in the College of Design, Architecture, Art, and Planning, where she teaches undergraduate Communication Design students. She received a Bachelor of Science degree in Graphic Design from the University of Cincinnati and gained cooperative work experience at many multidisciplinary design firms that introduced her to the field of Experiential Design. Since completing her undergraduate degree, she has worked in Adidas and Reebok's Sports License Division in Boston, MA, and at Infinite Scale in Salt Lake City, UT. After a decade of designing for sports brands and companies, she turned her energy to teaching. She enjoys broadening students’ understanding of graphic design and introducing them to the fascinating world of experiential design. Loran recently completed a Master of Design degree from the University of Cincinnati where she focused on creating an interdisciplinary Experiential Design certificate program for post-secondary design education. She is also an active member of SEGD’s Academic Task Force.
2:50 PM - 3:10 PM
Supergraphic Landscapes: Undergraduate Design Studios and Discursive Spatial Design, not Decoration
Nekita Thomas (Assistant Professor of Graphic Design at University of Illinois at Urbana-Champaign)
Nekita Thomas
Nekita Thomas is a designer, educator, and researcher dedicated to using design as a tool for social impact. She believes in the power of designing tools and spaces for critical conversation and knowledge exchange to generate new ideas and solutions. This requires always asking the “what ifs” and “why nots” and enabling diverse perspectives to come together. This is the basis of her current projects on topics of race, racism, well-being, and the built environment. Nekita teaches in Graphic Design and Design for Responsible Innovation at The University of Illinois at Urbana Champaign. Happy to talk project collaborations and writing collaborations! Dream projects include: experience design and branding for art spaces, retail spaces, public programming spaces.
3:10 PM - 3:30 PM
The Design Charrette: Lessons Learned in Seeking Methods to Accelerate Student Learning
Terry Londy (Assistant Professor-Interior Design, at Florida State University)
Terry Londy
Terry Londy is a Detroit maker with commercial experience in Graphic & Interior Design, Terry specializes in the role of Brand in the built environment. In Chicago, his skillset began to evolve through the many facets of Environmental Graphic Design, signage, & wayfinding, and ultimately finding his passion with large Branding projects. Terry posits that the key to great design is understanding that the Brand is much more than a logo, but is more of a living, breathing entity. It becomes an icon that drives consumers to buy & creates die-hard loyalty. The design challenge is creating the intersection with the user and the Brand, storytelling, developing the experience, and ultimately building the connection they make to the space. Research areas include wayfinding strategy, the Brand connection to spaces, & portfolio success.
Steven Webber (Associate Professor at Florida State University)
Steven Webber
Steven Webber was a design practitioner for over 10 years prior to teaching interior design at Florida State University where he has been an educator for 12 years. His areas of teaching span the curriculum including first year undergraduate students in the introductory course, junior-level undergraduate students in construction documentation and construction technologies, the senior-level undergraduate and graduate-level design studio capstone courses, and he has organized the annual student design charrette since 2014. Research areas include design pedagogy, emotional intelligence, empathy and systemizing. In 2023-25 Steve will serve in executive leadership roles (president-elect, president, and past-president) of the Interior Design Educators Council.
3:30 PM - 4:00 PM
Moderated Conversation
Angela Iarocci (Professor + Coordinator at Sheridan College)
Angela Iarocci
2021 Educator Award Professor, York University/Sheridan College Program in Design Angela Iarocci is a Professor and Coordinator at Sheridan College in the Faculty of Animation, Arts & Design with academic specializations in experiential design, information design, inclusive and sustainable design. Angela has a diverse design background that builds on her education in industrial design and architecture. She has professional experience in both the public and private sector and has been involved in a wide range of projects developing wayfinding systems, exhibitions, and interpretive installations. Angela is a member of the Toronto-based art and design collective, moimoi design, creating context-specific experiences that engage people in the unexpected. As an educator, Angela has had a significant role in the development of the first Bachelor of Experiential Design programin Canada, launched in 2021 at Sheridan College. She currently serves on the SEGD Academic Task Force, and her academic and creative work has been published and exhibited internationally.
George Lim (Owner at Tangram Design)
George Lim
George Lim is the Founding Partner and Creative Director of Tangram Design, a lecturer at the University of Colorado School of Environmental Design, and an active member and supporter of the Society of Experiential Graphic Design. With over 30 years of professional experience, George has established himself as a leader in the practice of environmental graphic design and as an authority in the design of branded environments for culturally sensitive, municipal and private projects. His experience includes designing and implementing wayfinding signage systems and programming for airports, universities, municipalities, retail environments, resorts and parks and trails. Tangram is a creative design firm whose design focus is the practice of environmental graphic design (EGD) – a discipline that involves the planning and design of branded signage and wayfinding programs. Tangram’s success is driven by their people and their commitment to execute with excellence and apply innovative strategies and design solutions to improve the social, economical and environmental well being of the communities they serve. Intertwining their passion for design and the desire to improve local and global communities, Tangram fosters partnerships with government, business, and community representatives to promote environmental improvements, social responsibility and stewardship initiatives. Tangram is a design firm that aims to use their design talent to create better and safer places for people now and in the future. George has been involved with teaching environmental graphic design at the university level for over 20 years. With active involvement in educational efforts headed by SEGD and of his own personal accord, George developed EGD curriculums and workshops that are still being used in the classrooms of university campuses. George started his teaching career at the Rocky Mountain College of Art and Design where he established the first Degree in Graphic Design with an Emphasis in EGD. He also helped develop the SEGD Kent State University Summer Design Workshop, an intensive two week summer program that focused on the design of experiences, branded environments and wayfinding signage programs that became a direct supplier of qualified young designers to the EGD professional community. George was the 2008 SEGD Angel Award honoree, former Denver Chapter Chair and past Board Member of the SEGD. Some of his efforts include creating and chairing the SEGD Young Designers Summit and creating and chairing the SEGD Academic Summit. He is currently SEGD's representative on the International Code Council's ADA & Building Codes Subcommittee, to advise in the updating of the new ADA guidelines as it relates to signage. He has also represented the SEGD in the review and writing of the codes and guidelines for the Manual on Uniform Traffic Control Devices (MUTCD) for Streets and Highways of the Federal Highway Administration. George earned a Masters of Fine Arts degree in Graphic Design and Digital Media from the Tyler School of Art, of Temple University in Philadelphia and a Bachelor of Fine Arts degree in Graphic Design from the University of Denver.

Breakout Session - Topic 1

4:00 PM - 5:00 PM
Methods + Strategies to Prepare Students for Future Practice
Yeohyun Ahn (Assistant Professor of Graphic Design and Interaction Design at University of Wisconsin-Madison)
Yeohyun Ahn
Ahn is an award-winning graphic designer, educator, and researcher in collaboration with creative coding, diversity, and global leadership. She leads several research projects: the interdisciplinary typography project TYPE+CODE Series; a multidisciplinary project to bring awareness to Asian female faculty in America titled Social Homelessness on US campuses; and Evolving Graphic Design to bring academic diversity. Ahn received the SEGD Educator Award in 2022. Featured in the Washington Post, PRINT, New York Times Magazine, Creator’s Project, Designboom.com, etc., Published in Graphic Design: The New Basics, Type on Screen, and Data-Driven Graphic Design and presented and exhibited at SIGGRAPH, Leonardo (MIT Press), IEEE VIS, ISEA, AIGA, SEGD, Atypi, Etc. Ahn holds an MFA in Graphic Design from MICA. She is on committees for the CAA Annual Conference and the Academic Task Force of the Society of Experiential Graphic Design.

Breakout Session - Topic 2

4:00 PM - 5:00 PM
Impact and Ethics of AI
Loran Sanvido (Adjunct Instructor at University of Cincinnati (DAAP))
Loran Sanvido
Loran Sanvido is currently an Adjunct Instructor at the University of Cincinnati in the College of Design, Architecture, Art, and Planning, where she teaches undergraduate Communication Design students. She received a Bachelor of Science degree in Graphic Design from the University of Cincinnati and gained cooperative work experience at many multidisciplinary design firms that introduced her to the field of Experiential Design. Since completing her undergraduate degree, she has worked in Adidas and Reebok's Sports License Division in Boston, MA, and at Infinite Scale in Salt Lake City, UT. After a decade of designing for sports brands and companies, she turned her energy to teaching. She enjoys broadening students’ understanding of graphic design and introducing them to the fascinating world of experiential design. Loran recently completed a Master of Design degree from the University of Cincinnati where she focused on creating an interdisciplinary Experiential Design certificate program for post-secondary design education. She is also an active member of SEGD’s Academic Task Force.

Speakers

Niloufar Abdolmaleki (Experiential Graphic Designer, Researcher MFA in Design at University of California Davis)

Niloufar Abdolmaleki

Experiential Graphic Designer, Researcher MFA in Design at University of California Davis

Yeohyun Ahn (Assistant Professor of Graphic Design and Interaction Design at University of Wisconsin-Madison)

Yeohyun Ahn

Assistant Professor of Graphic Design and Interaction Design at University of Wisconsin-Madison

Joell Angel-Chumbley (Supervising Lead - EGD at City of Cincinnati, DOTE, Architecture + Urban Design)

Joell Angel-Chumbley

Supervising Lead - EGD at City of Cincinnati, DOTE, Architecture + Urban Design

Craig Berger (Liaison at Fashion Institute of Technology)

Craig Berger

Liaison at Fashion Institute of Technology

Aija Freimane (Design Researcher, Professor at TU Dublin School of Art and Design)

Aija Freimane

Design Researcher, Professor at TU Dublin School of Art and Design

Lauren Green (Typo-Graphic Designer, Researcher, MFA, Adjunct Professor at Kent State University)

Lauren Green

Typo-Graphic Designer, Researcher, MFA, Adjunct Professor at Kent State University

Hansa Hatrote (Junior Experiential Designer at Giant Spoon)

Hansa Hatrote

Junior Experiential Designer at Giant Spoon

Jenny Hsin-Yi Chang (Exhibit Designer at Deckel & Moneypenny)

Jenny Hsin-Yi Chang

Exhibit Designer at Deckel & Moneypenny

Angela Iarocci (Professor + Coordinator at Sheridan College)

Angela Iarocci

Professor + Coordinator at Sheridan College

Cybelle Jones (CEO of SEGD)

Cybelle Jones

CEO of SEGD

Nathan Lachenmyer (Partner at Sitara Systems)

Nathan Lachenmyer

Partner at Sitara Systems

George Lim (Owner at Tangram Design)

George Lim

Owner at Tangram Design

Terry Londy (Assistant Professor-Interior Design, at Florida State University)

Terry Londy

Assistant Professor-Interior Design, at Florida State University

Christina Lyons (Chair of Graduate Exhibition Design Program at Fashion Institute of Technology (FIT))

Christina Lyons

Chair of Graduate Exhibition Design Program at Fashion Institute of Technology (FIT)

Tamara McLean (Graduate Teaching Assistant at University of Wisconsin-Madison)

Tamara McLean

Graduate Teaching Assistant at University of Wisconsin-Madison

Tim McNeil (Professor of Design, Director of the Design Museum at UC Davis (Department of Design ))

Tim McNeil

Professor of Design, Director of the Design Museum at UC Davis (Department of Design )

Amy Rees (Studio Director of Exit Design)

Amy Rees

Studio Director of Exit Design

Loran Sanvido (Adjunct Instructor at University of Cincinnati (DAAP))

Loran Sanvido

Adjunct Instructor at University of Cincinnati (DAAP)

Brett Snyder (Principal at Cheng+Snyder)

Brett Snyder

Principal at Cheng+Snyder

Nekita Thomas (Assistant Professor of Graphic Design at University of Illinois at Urbana-Champaign)

Nekita Thomas

Assistant Professor of Graphic Design at University of Illinois at Urbana-Champaign

Neeta Verma (Associate Professor, Visual Communication Design at University of Notre Dame)

Neeta Verma

Associate Professor, Visual Communication Design at University of Notre Dame

Michele Washington (Designer, researcher, strategist)

Michele Washington

Designer, researcher, strategist

Steven Webber (Associate Professor at Florida State University)

Steven Webber

Associate Professor at Florida State University

2023 Virtual Academic Summit Registration

Register for the virtual SEGD Academic Summit, on Wednesday, June 28, and Thursday, June 29, 2023.

If you are registering multiple attendees please be sure to enter all attendee information during the registration process.

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