2024 SEGD Academic Summit

Event Details

The 2024 SEGD Academic Summit is a virtual event hosted on June 26 and June 27.

The SEGD Academic Summit is a forum for trends in design education research, projects and curriculum innovation for design academics, students and researchers. This event is great for industry members as well, to reconnect and learn about new ideas evolving from current research. This event is entirely free and promotes the latest developments in design research and education.

Agenda

June 26, 2024
June 27, 2024

June 26, 2024

Main Schedule

12:30 PM - 12:45 PM

Welcome

Joell Angel-Chumbley

Liz Griswold

12:45 PM - 2:15 PM

Session 1: Inclusive Methods in Practice and Pedagogy

Presentations:

"Building an Anti-Racist Practice Through Critical Making Experiences in the Time-Based Media Classroom" by Andrea Cardinal

"Site-Specific Cultural Entanglement: Readdressing the Complexity of Indigenous-Colonial Representation in Environmental Design Through Empathy-Driven Solutions in Naarm / Melbourne" by Tonya Meyrick (co-authored with Russell Kennedy)

"A Death by a Thousand Designs: The Impact of Racial Inequity in Spatial Design" by Jacquelyn Iyamah

Panel Discussion moderated by Michele Y. Washington and Neeta Verma

Andrea Cardinal

Jacquelyn Iyamah

Dr. Tonya Meyrick

Neeta Verma

Michele Washington

2:15 PM - 2:30 PM

Break

2:30 PM - 4:00 PM

Session 2: The Politics of Storytelling

Presentations:

"Exploring Exhibition Design - Unravelling Narratives" by Arundathi Rajan

"Stuck in Suburbia: A Filipina-American Experience" by Francesca Teng and Alexandra Narciso

"Artificial Minority" by Emily Tse

"Fabric Museum: TextLoom" by Jocelyn Zhao

Panel Discussion moderated by Timothy McNeil and Christina Lyons

Christina Lyons

Timothy McNeil

Alexandra Narciso

Arundathi Rajan

Francesca Teng

Emily Tse

Jocelyn Zhao

4:00 PM - 5:00 PM

Breakout Sessions

Topic 1: "Designing Multi-Sensory Experiences and Cross-Disciplinary Collaboration"
Moderated by Joell Angel-Chumbley and Debra Satterfield

Topic 2: "Critical Perspectives: Design Criticism, Writing, Research Methods, and Ethics"
Moderated by Willhemina Wahlin and Cybelle Jones

Joell Angel-Chumbley

Debra Satterfield

Willhemina Wahlin

Cybelle Jones

Speakers

Joell Angel-Chumbley

Supervising EGD at City of Cincinnati

Cybelle Jones

CEO of SEGD

Yeohyun Ahn

Assistant Professor of Graphic Design and Interaction Design at University of Wisconsin - Madison

Andrea Cardinal

Assistant Professor of Design at Bowling Green State University

Arely Cavazos

Designer / Adjunct Instructor at DAG Architects / Florida State University

Aija Freimane

PhD, Lecturer at Technological University Dublin School of Art and Design at TU Dublin School of Art and Design

Liz Griswold

Director of Education and Experience at SEGD

Amy Huber

Professor at FSU Florida State University

Julie Hurley

Lecturer at California State University, Long Beach

Angela Iarocci

Professor at Sheridan College

Sofia Ingegno

Student MA_HXDI at CSULB

Jacquelyn Iyamah

Equity Designer at Making the Body a Home

Taekyeom Lee

Assistant Professor at University of Wisconsin-Madison

Wan-Ting Lin

Experiential Designer

Kate Lynch

CSU Long Beach

Christina Lyons

Chair Exhibition & Experience Design at FIT

Timothy McNeil

Professor at UC Davis

Dr. Tonya Meyrick

Senior Lecturer at Deakin University

Kimberly Mitchell

Assistant Professor of Graphic Design at University of Tennessee Knoxville

Alexandra Narciso

Experiential Designer at Fashion Institute of Technology

Muhammad Nafisur Rahman

Assistant Professor at Ullman School of Design, College of DAAP, University of Cincinnati

Arundathi Rajan

Final year student of Exhibition Design at the National Institute of Design, Ahmedabad. at National Institute of Design, Ahmedabad

Debra Satterfield

Professor and Dept Chair of Design at California State University Long Beach

Francesca Teng

Emily Tse

Exhibit Designer at Nationwide 360

Neeta Verma

Associate Professor at University of Notre Dame

Willhemina Wahlin

Lecturer in Design, Acting Associate Head of School at Charles Sturt University (CSU)

Michele Washington

Designer/Researcher/Strategist/ Writer/ at Fashion Institute of Technology (FIT)

Jocelyn Zhao

Graphic Designer at ArtCenter College of Design

Infusing over two decades of design excellence into her role as CEO of SEGD, Cybelle Jones is not just a leader but a passionate advocate for the transformative power of experience design. Firmly grounded in the conviction that design has the capability to engender positive change, Cybelle drives her multidisciplinary community to create experiences that intimately connect people with places.

As the helm of SEGD, a non-profit member organization, Cybelle champions education, innovation, and design excellence. She works tirelessly to inspire the design of more equitable, sustainable, and user-centric environments, reflecting her belief in the pivotal role design plays in shaping our world.

Before taking the reins at SEGD, Cybelle etched a notable career as Principal of G&A. Her 25+ year tenure saw her lead several acclaimed design projects, including the National WWII Museum, the International Spy Museum, and the U.S. Olympic and Paralympic Museum. These high-profile undertakings not only attest to her design prowess but also her ability to infuse creativity with strategic insights.

Cybelle’s influence extends beyond SEGD. As a thought leader, she has addressed audiences at prestigious forums like AAM, the V&A, FIT, AIGA, and MuseumNext. Her active involvement on various boards sees her push the boundaries of experience design, contributing to the evolution of the profession.

Driven by passion, guided by experience, and committed to innovation, Cybelle Jones is a beacon in the realm of design, illuminating the path to a more user-centric, equitable, and sustainable future.

Ahn is an award-winning graphic designer, educator, and researcher in collaboration with creative coding, diversity, and global leadership. She leads several research projects: the interdisciplinary typography project TYPE+CODE Series; a multidisciplinary project to bring awareness to Asian female faculty in America titled Social Homelessness on US campuses; and Evolving Graphic Design to bring academic diversity. Ahn received the SEGD Educator Award in 2022. Featured in the Washington Post, PRINT, New York Times Magazine, Creator’s Project, Designboom.com, etc., Published in Graphic Design: The New Basics, Type on Screen, and Data-Driven Graphic Design and presented and exhibited at SIGGRAPH, Leonardo (MIT Press), IEEE VIS, ISEA, AIGA, SEGD, Atypi, Etc. Ahn holds an MFA in Graphic Design from MICA. She is on committees for the CAA Annual Conference and the Academic Task Force of the Society of Experiential Graphic Design.

Andrea Cardinal is a disabled experience designer and social practice artist originally from Flint, MI. She aims to reveal unrealized potential by mobilizing people and their resources to create justice in our communities. Her artwork is the design and management of immersive engagements, where new skills are discovered, camaraderie is built, and joyful labor is abundant. Her academic work focuses on building beloved-community through disability justice, working-class ethics, and interrogating vulnerability and violence. Her art and design work has been exhibited nationally and internationally, most recently in Chicago, IL, with the Chicago Printer's Guild and in Ireland at the Dublin Fringe Festival in The Rest Rooms, spaces designated for disabled and chronically ill participants to convene and recharge.

She holds an MFA from the Cranbrook Academy of Art in 2D Design, a BA in the History of Art, and a BFA in Graphic Design from the University of Michigan. Cardinal is Assistant Professor of Design at Bowling Green State University in Bowling Green, OH, and Co-Director of Talking Dolls Studio in Detroit, MI.

Design mindfulness and sensibility are my abilities towards happiness, satisfaction, and effectiveness by design.

I practice and advise on diverse human-centered design research, design and creative thinking methods in process, strategy and new products, together with service development. Humans and continuity as sustainability, empathy and senses are central to my everyday being and are the subjects of the research for design.

I have a multi-contextual educational and professional background, and experience, thinking, interest and understanding that led me to my doctoral study of design, people and sustainability practices in Latvia in line with a global context.

In my postdoctoral study I have defined perceived added value of design that measures cultural and personal satisfaction, happiness and well-being as a result of design’s socio-economic impact from the user’s perspective across five generations and four socioeconomic class groups. I advocate design as a method of creating happy and satisfied societies. I have published the book 'Perceived Design Value' where the triple design process and design maturity matrix are proposed to witness design’s added value in a framework of redefined design definition. This study has received prestigious A‘ Design Award in Meta, Strategy and Service design category 2020-2021.

I am proud to have the first design PhD in Latvia. I am proud that I received the postdoctoral research grant in a high competition among priority sciences and finished the first and the only postdoctoral research for design in Latvia. I initiated and implemented research-based product and service design development practice at the Art Academy of Latvia.

As a side result of my PhD, I developed and published Design Footprints (“Dizaina pēdas” in Latvian), an interactive timeline, map of design, socio-economic, political, technological, and sustainability facts from 1588–2015.

As an Associate Professor of the Art Academy of Latvia, I lecture on several subjects within the arts and creative industries including design and project management. I also supervise design Bachelor, Master, and Doctoral theses and projects. I designed and managed the first (and only), continuous education program ‘Design teacher’ (2009-2011) for in-service art teachers located in Latvia.

I founded an NGO ‘Creative partnership’ in 1997 and continue to be a managing and creative director of the organisation. The organisation is involved in informal art, craft, design, and music subjects, including creative education for children and youth.

Liz Griswold is the Director of Education and Experience for SEGD. She is responsible for managing a portfolio of key internal projects and initiatives for the organization. With her focus aimed on strategic integration, Liz is responsible for the communication, management and logistical support of targeted milestones and projects. She contributes to knowledge-sharing efforts and coordinates with external partners and consultancy firms. Liz joined the SEGD staff in 2022, and has been an active professional member since 2005. In 2017, Liz co-founded the SEGD Raleigh Chapter, where she served as a Chapter Co-Chair from 2017 – 2022, and received the 2022 SEGD Chapter Chair Award. She also served as co-chair for the SEGD Emerging Experiential Professions (previously YDS) from 2020 – 2022. Prior to joining SEGD as a staff member, Liz Griswold led the Experiential Graphic Design markets for two different A/E firms.

Liz Griswold holds a B.S. in Graphic Arts from the S.I. Newhouse School of Public Communications at Syracuse University, with a concentration in public relations and a minor in English.

2021 Educator Award
Professor, York University/Sheridan College Program in Design

Angela Iarocci is a Professor and Coordinator at Sheridan College in the Faculty of Animation, Arts & Design with academic specializations in experiential design, information design, inclusive and sustainable design.

Angela has a diverse design background that builds on her education in industrial design and architecture. She has professional experience in both the public and private sector and has been involved in a wide range of projects developing wayfinding systems, exhibitions, and interpretive installations. Angela is a member of the Toronto-based art and design collective, moimoi design, creating context-specific experiences that engage people in the unexpected.

As an educator, Angela has had a significant role in the development of the first Bachelor of Experiential Design programin Canada, launched in 2021 at Sheridan College. She currently serves on the SEGD Academic Task Force, and her academic and creative work has been published and exhibited internationally.

Taekyeom is an award-winning multidisciplinary designer, educator, and maker. He is currently an Assistant professor of Graphic Design at the University of Wisconsin–Madison. He received an MFA degree in Graphic Design from the University of Illinois at Urbana-Champaign. His research explores unconventional materials and alternative solutions to create tangible typography, graphics, and even designed objects using digital fabrication. He infused 3D printing into his research and has been experimenting with various methods and materials for tactile experiences. He presented through national and international conferences, including AIGA Design Conference, AIGA DEC (Design Educators Community), ATypI (Association Typographique Internationale), Design Incubation, DEL, ISEA (International Symposium on Electronic Art), IEEE (Institute of Electrical and Electronics Engineers) VIS, TypeCon, Tipografia México, UCDA (University & College Designers Association) Education Summit, and NCECA (National Council on Education for the Ceramic Arts). His work has been featured in various media. His research draws attention nationally and internationally. He exhibited his work and provided workshops and lectures across the country and abroad.

Christina Lyons is a member of the 2021 SEGD Board and has served on the SEGD Board since 2016, representing education.

She is professor and chairperson, Graduate Exhibition & Experience Design at the Fashion Institute of Technology/SUNY in New York.

Previous to this position she was the Director of the Graphics Department at Lee H. Skolnick Architecture + Design Partnership. She has worked on projects such as the Muzeiko: Children’s Museum in Sofia, Bulgaria, the The New York Historical Society, the Sony Wonder Technology Lab, the Aileron Center for Entrepreneurial Education, the Rochester Museum and Science Center, Batsto Historic Village, the National Track and Field Hall of Fame, the Monkey King: A Journey to China exhibit at the Children’s Museum of Manhattan, the Off the Wall exhibit for SEGD at AIGA, the America: Now + Here traveling exhibit, as well as Live Work Skyline Street exhibit at Center for Architecture.

Christina Lyons holds a Masters in Communication Design from Pratt Institute and a Bachelor of Arts from the University of Vermont. Christina Lyons has been an instructor in the Fashion Institute of Technology, Master of Arts program in Exhibition Design since 2010, and in the Visual Presentation and Exhibition Design department since 2008. Her recent speaking engagements include the Mid-Atlantic Association of Museums and National Association for Interpretation.

Christina Lyons received her Masters of Communication Design from the Pratt Institute in 2002 after receiving an under graduate degree from the University of Vermont.

Timothy McNeil is a Professor of Design at the University of California Davis and Director/Chief Curator of the UC Davis Design Museum. He has spent 30 years as a practicing exhibition designer working for major museums, researching exhibition design history and methods, and teaching the next generations of exhibition design thinkers and practitioners.

His recent publication “The Exhibition and Experience Design Handbook” pulls from his extensive experience as an educator, designer, and contributor to building three major museums: the J. Paul Getty Museum at the Getty Center and Getty Villa, and the Jan Shrem and Maria Manetti Shrem Museum of Art.

He has been recognized for design excellence by the Society for Experiential Graphic Design, the University and College Designers Association, the American Alliance of Museums, and the International Museum Design and Communication Association. Tim is a frequent speaker and writer on museum and design issues. His award-winning design work is archived at the Getty Research Institute and has been featured in multiple publications.

Dr. Tonya Meyrick is an award-winning communication designer, educator, and research leader in the field of typography, branding, and design practice. Tonya’s cross-cultural design research merges systems designs with interactive experience design, to develop creative applications of user experience and interface design. Her research, recognised by 8 awards has received funding from both industry and government, with published outcomes showcased at national and international events and exhibitions.

With over 25yrs experience developing, leading, and managing complex design and creative projects, Tonya has initiated, and delivered local and international funded programs with government, academic, corporate and community partners and clientele.

Tonya is a Senior Lecturer in Screen & Design with the Faculty of Arts and Education, Deakin University. She is a research fellow with the Deakin Motion Lab and a nominated member of the International Society of Typographers UK (ISTD). She educates across typography, UX, branding, studio design practice and design pedagogy and has received 3 university awards for teaching excellence.

Tonya’s practice-based research focuses on the intersections and boundaries of design, technology, and digital engagement. Tonya has exhibited her creative practice and spoken internationally on typography, branding and design in Australia, New Zealand, Greece, China, Japan, Kuwait, and the UK.

Alexandra Narciso is a recent graduate from the Fashion Institute of Technology, equipped with a Bachelor of Fine Arts in Spatial Experience Design and an Associate of Applied Science in Communication Design. Throughout her studies, Alexandra has undertaken noteworthy projects such as a window display for the Museum of Arts and Design and a furniture showroom for Artek.

Central to Alexandra's work is her commitment to empathy. She strives to create experiences that do more than catch the eye—they connect with individuals on a personal level, ensuring they feel seen and appreciated.

Her internship experience has provided her with the opportunity to contribute to branded activations for clients like Google and YouTube. As she moves forward, Alexandra is eager to leave her mark on the experiential design landscape, particularly within the fashion and entertainment sectors.

Muhammad Nafisur Rahman, M.Des., B.Arch., is the Assistant Professor of Communication Design in the Myron E. Ullman, Jr. School of Design, College of Design, Architecture, Art and Planning (DAAP), University of Cincinnati. His interdisciplinary background holds a M.Des. in Graphic Design from University of Illinois at Chicago, UIC and B.Arch. from BRAC University, Bangladesh. He worked as Branded Environments Designer at Perkins + Will and HDR Inc., at Chicago before started pursuing his PhD in Architecture at DAAP. He completed his summer certificate courses at Basel School of Design (2013). In conjunction with his practice research he has taught students in communication design and architecture programs in USA, Portugal and Bangladesh for over a decade. In addition to his teaching and research, Muhammad is leading the signage research activities in his eXperiential Design Lab (XDL@DAAP) in DAAP and working as the member of the Society of Experiential Graphic Design’s (SEGD) Academic Task Force. Muhammad is the board member of The Academic Advisory Council for Signage Research & Education (AACSRE) and also the Assistant Editor of ""Visible Language""— the oldest peer–reviewed academic journal for design since 1967.

Hello! I am a senior student enrolled in the Undergraduate Program of Exhibition design, at the National Institute of design, Ahmedabad. With a voracious appetite to master as many skills as possible, I am curious to learn about everything under the sun. Exhibition design has given me the opportunity to combine my love for material along with visual storytelling. I look for stories everywhere I go, and storytelling has become a huge part of how I approach any given brief.

Aspiring to create meaningful experiences by challenging the mainstream narrative, it has been a constant pursuit of mine to craft experiences that possess high retention value. I strive to create experiences that are participatory and interactive in nature, existing in a constant state of evolution. This has often come along with the challenge of understanding different mental models and how to blur the lines between the creator and the viewer. Most of my inquiries stem from a line of questioning where I constantly try to understand why things exist the way they do. Over time, this has become ingrained with my design process, which I believe has led me to create experiences that are both intensive as well as satisfying.

Debra Satterfield, Professor of Design and chair of the Design Department at California State University, Long Beach, has extensive research and publication in service design for social inclusion, design for behavioral change, and design for neurodiversity, equity, and accessibility. She is an Ambassador with the International Society of Service Innovation Professionals and leads the ISSIP AI Collab, an Academic / Industry collaboration for professional member engagement with students and universities. She is an academic advisory board member for the Society of Experiential Graphic Design (SEGD) and on the scientific advisory board for the Human Side of Service Engineering (HSSE). She uses an industry engagement model in her university courses that brings industry professionals into the classroom as partners to improve the quality and practical utility of learning. She has collaborated on industry projects and research with ISSIP, Frito-Lay, the Knowledge Encounter Research (KER) Group, the American College Health Association, and CSU Long Beach on the University Student Satisfaction and Student Attrition study, “Why Students Drop Out.”

Emily Tse is from New York and currently works as a trade show exhibit designer at Nationwide 360. She designs spaces and graphics according to clients requirements. She also assists with marketing content. She has a Masters of Arts in Exhibition and Experience Design from Fashion Institute of Technology. She was awarded a student scholarship from the Society for Experiential Graphic Design for her video showcasing SEGD's Xlab event in 2022. In the exhibition design program, Emily studied branded experiential marketing, museums, trade shows, environmental graphics, and wayfinding signage. She worked on student projects for Central Park Zoo (CPZ) and Smithsonian National Museum of the American Indian (NMAI). The wayfinding project with CPZ called “See Eye to Eye with WCS” encourages visitors to understand that the zoo is a conservatory that protects animals and funds research for zoology well-being. The NMAI project “Stories and Legends of the Cheyenne” exhibition encourages visitors to learn the morals of the Cheyenne tribe. Visitors experience the challenges that protagonists faced in stories passed down from ancestors. It showcases human curiosity, wisdom, courage, kinship, imagination, foolishness, and spirit.

Neeta Verma is Associate Professor in Visual Communication Design at the University of Notre Dame. A graphic designer, story teller and a social advocate by profession, she has over 25 years of professional experience working exclusively for not-for-profits, museums and cultural institutions in New York, Albuquerque and India. As a graphic designer, she describes her role as a catalyst within a societal context, a solution finder, and an experience creator. She believes that as designers we have a responsibility toward a practice that is not just determined by “need” but more importantly by “relevance”. Her clients include Whitney Museum, American Red Cross and Wildlife Conservation Society.

Her teaching focuses on Social Design, Visualization of Data, and Fundamentals of Design and the aspects she promotes within those courses are critical thinking and innovation as she views the graphic design not only as creative problem solving both also as service and collaboration.

Michele Y. Washington is a designer, researcher, strategist, and design critic. She has worked with on range of projects from Coforma Health + Long COVID-19 and the Health Equity Task Force, A Long Walk Home, City as Living Lab, Leadership Summit, Killen’s Journal, the Chronicle of Higher Education, Cox Matthews and Associates, Romare Bearden Foundation, West Harlem Group Assistance, Inc., and the Museum of Science and Industry. Currently, is the founder and host of “Curious Story Lab,” a podcast series featuring designers, architects, urbanism, fashion and product designers and food designers of color.

Michele holds two master’s degrees, Design Criticism from the School of Visual Arts, and another in Communications Design from Pratt Institute. Previously was an A’Leila Bundles Columbia University Scholar Fellow, and Billops-Hatch Fellowship, Stuart A. Rose Manuscript, Archives and Rare Book Library at Emory University Fellow. Also, was in residents at Monsoon Artists Residency in Maine.

Previously taught on the faculty of the MA Faculty Exhibition Design program at the Fashion Institute of Technology, where she teaches Branding and Design. Also, has taught at CUNY and Pratt Institute.

Her work has been exhibited in Women Designers in the USA, 1900-2000: Diversity and Difference, held at the Bard Graduate Center; Visual Perceptions: 21 African American Designers Challenge Modern Stereotypes, Design Journey: You Are Here at the AIGA headquarters, and Google Black History and Culture.

Michele’s writing and visual essays has appeared in, Architectural Record, The Black Experience in Design, InQue Magazine, AIGA Design Journey, IRAAA and a forth coming book Travel Posters of New York.

Serves on the following Boards: Poster House Museum, Advisory Board; Pivot: A World of Many Centers, co-organizer; National Museum of African American History & Culture; SEGD, Education Task Force; Indigo Arts Alliance, Advisory Circle; Sing Sing Prison Preview Center (emeritus).

2024 Virtual Academic Summit Registration

Register for the virtual SEGD Academic Summit, on Wednesday, June 26, and Thursday, June 27, 2024.

If you are registering multiple attendees please be sure to enter all attendee information during the registration process.

Standard PriceComplimentary

SEGD

Contact us

Event Details

Agenda

June 26, 2024

June 27, 2024

June 26, 2024

Main Schedule

June 27, 2024

Main Schedule

Speakers

Joell Angel-Chumbley

Cybelle Jones

Yeohyun Ahn

Andrea Cardinal

Arely Cavazos

Aija Freimane

Liz Griswold

Amy Huber

Julie Hurley

Angela Iarocci

Sofia Ingegno

Jacquelyn Iyamah

Taekyeom Lee

Wan-Ting Lin

Kate Lynch

Christina Lyons

Timothy McNeil

Dr. Tonya Meyrick

Kimberly Mitchell

Alexandra Narciso

Muhammad Nafisur Rahman

Arundathi Rajan

Debra Satterfield

Francesca Teng

Emily Tse

Neeta Verma

Willhemina Wahlin

Michele Washington

Jocelyn Zhao

Tickets

2024 Virtual Academic Summit Registration

Sponsors and Partners

Organizer

Presenting Sponsor

Community

Connect with 324 people attending this event