SEGD

SEGD is a multidisciplinary community of designers and fabricators creating experiences that connect people to place and enrich the human experience.

We are designers of experiences connecting people to place.

We are graphic and exhibition designers, fabricators and architects, media developers and creative technologists, students and educators. Each of our members brings a diverse set of expertise, but we all share a common motivation: to make the built environment more inclusive and intuitive, emotive and engaging, sustainable and shared.

https://segd.org

Contact us

Jennette Foreman

jennette@segd.org

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Event Details

The 2024 SEGD Academic Summit is a virtual event hosted on June 26 and June 27.


The SEGD Academic Summit is a forum for trends in design education research, projects and curriculum innovation for design academics, students and researchers. This event is great for industry members as well, to reconnect and learn about new ideas evolving from current research. This event is entirely free and promotes the latest developments in design research and education.

Agenda

  • June 26, 2024

  • June 27, 2024

June 26, 2024

Main Schedule

12:30 PM - 12:45 PM
Welcome
Joell Angel-Chumbley (Supervising EGD at City of Cincinnati)
Joell Angel-Chumbley
Adjunct Faculty, University of Cincinnati DAAP, Communication Design Supervising Lead - EGD, City of Cincinnati, DOTE, Architecture + Urban Design 2020 SEGD Educator Award Joell Angel-Chumbley, MFA, has extensive public and private sector experience specializing in the areas of experiential graphic design, branding, wayfinding, public art and placemaking. Her multi-disciplinary focus seeks to connect research and insights, brand strategy, and user-centric design.
Liz Griswold (Director of Education and Experience at SEGD)
Liz Griswold
Liz Griswold is the Director of Education and Experience for SEGD. She is responsible for managing a portfolio of key internal projects and initiatives for the organization. With her focus aimed on strategic integration, Liz is responsible for the communication, management and logistical support of targeted milestones and projects. She contributes to knowledge-sharing efforts and coordinates with external partners and consultancy firms. Liz joined the SEGD staff in 2022, and has been an active professional member since 2005. In 2017, Liz co-founded the SEGD Raleigh Chapter, where she served as a Chapter Co-Chair from 2017 – 2022, and received the 2022 SEGD Chapter Chair Award. She also served as co-chair for the SEGD Emerging Experiential Professions (previously YDS) from 2020 – 2022. Prior to joining SEGD as a staff member, Liz Griswold led the Experiential Graphic Design markets for two different A/E firms. Liz Griswold holds a B.S. in Graphic Arts from the S.I. Newhouse School of Public Communications at Syracuse University, with a concentration in public relations and a minor in English.
12:45 PM - 2:15 PM
Session 1: Inclusive Methods in Practice and Pedagogy
Presentations:

"Building an Anti-Racist Practice Through Critical Making Experiences in the Time-Based Media Classroom" by Andrea Cardinal

"Site-Specific Cultural Entanglement: Readdressing the Complexity of Indigenous-Colonial Representation in Environmental Design Through Empathy-Driven Solutions in Naarm / Melbourne" by Tonya Meyrick (co-authored with Russell Kennedy)

"A Death by a Thousand Designs: The Impact of Racial Inequity in Spatial Design" by Jacquelyn Iyamah

Panel Discussion moderated by Michele Y. Washington and Neeta Verma
Andrea Cardinal (Assistant Professor of Design at Bowling Green State University)
Andrea Cardinal
Andrea Cardinal is a disabled experience designer and social practice artist originally from Flint, MI. She aims to reveal unrealized potential by mobilizing people and their resources to create justice in our communities. Her artwork is the design and management of immersive engagements, where new skills are discovered, camaraderie is built, and joyful labor is abundant. Her academic work focuses on building beloved-community through disability justice, working-class ethics, and interrogating vulnerability and violence. Her art and design work has been exhibited nationally and internationally, most recently in Chicago, IL, with the Chicago Printer's Guild and in Ireland at the Dublin Fringe Festival in The Rest Rooms, spaces designated for disabled and chronically ill participants to convene and recharge. She holds an MFA from the Cranbrook Academy of Art in 2D Design, a BA in the History of Art, and a BFA in Graphic Design from the University of Michigan. Cardinal is Assistant Professor of Design at Bowling Green State University in Bowling Green, OH, and Co-Director of Talking Dolls Studio in Detroit, MI.
Jacquelyn Iyamah (Equity Designer at Making the Body a Home)
Jacquelyn Iyamah
Jacquelyn Iyamah is an equity design strategist. She has a background in Social Welfare and Interaction Design. She is the theorist of Interior Race Theory which examines how the design of our interior environments can contribute to our racialized experiences. She is also the founder of Making the body a Home, a design consultancy that fosters racial equity in interior spaces. Her work has been recognized by design entities such as Harvard Graduate School of Design, Parsons School of Design, the Journal of Interior Design, Architectural Digest, and more.
Dr. Tonya Meyrick (Senior Lecturer at Deakin University)
Dr. Tonya Meyrick
Dr. Tonya Meyrick is an award-winning communication designer, educator, and research leader in the field of typography, branding, and design practice. Tonya’s cross-cultural design research merges systems designs with interactive experience design, to develop creative applications of user experience and interface design. Her research, recognised by 8 awards has received funding from both industry and government, with published outcomes showcased at national and international events and exhibitions. With over 25yrs experience developing, leading, and managing complex design and creative projects, Tonya has initiated, and delivered local and international funded programs with government, academic, corporate and community partners and clientele. Tonya is a Senior Lecturer in Screen & Design with the Faculty of Arts and Education, Deakin University. She is a research fellow with the Deakin Motion Lab and a nominated member of the International Society of Typographers UK (ISTD). She educates across typography, UX, branding, studio design practice and design pedagogy and has received 3 university awards for teaching excellence. Tonya’s practice-based research focuses on the intersections and boundaries of design, technology, and digital engagement. Tonya has exhibited her creative practice and spoken internationally on typography, branding and design in Australia, New Zealand, Greece, China, Japan, Kuwait, and the UK.
Neeta Verma (Associate Professor at University of Notre Dame)
Neeta Verma
Neeta Verma is Associate Professor in Visual Communication Design at the University of Notre Dame. A graphic designer, story teller and a social advocate by profession, she has over 25 years of professional experience working exclusively for not-for-profits, museums and cultural institutions in New York, Albuquerque and India. As a graphic designer, she describes her role as a catalyst within a societal context, a solution finder, and an experience creator. She believes that as designers we have a responsibility toward a practice that is not just determined by “need” but more importantly by “relevance”. Her clients include Whitney Museum, American Red Cross and Wildlife Conservation Society. Her teaching focuses on Social Design, Visualization of Data, and Fundamentals of Design and the aspects she promotes within those courses are critical thinking and innovation as she views the graphic design not only as creative problem solving both also as service and collaboration.
Michele Washington (Designer/Researcher/Strategist/ Writer/ at Fashion Institute of Technology (FIT))
Michele Washington
Michele Y. Washington is a designer, researcher, strategist, and design critic. She has worked with on range of projects from Coforma Health + Long COVID-19 and the Health Equity Task Force, A Long Walk Home, City as Living Lab, Leadership Summit, Killen’s Journal, the Chronicle of Higher Education, Cox Matthews and Associates, Romare Bearden Foundation, West Harlem Group Assistance, Inc., and the Museum of Science and Industry. Currently, is the founder and host of “Curious Story Lab,” a podcast series featuring designers, architects, urbanism, fashion and product designers and food designers of color. Michele holds two master’s degrees, Design Criticism from the School of Visual Arts, and another in Communications Design from Pratt Institute. Previously was an A’Leila Bundles Columbia University Scholar Fellow, and Billops-Hatch Fellowship, Stuart A. Rose Manuscript, Archives and Rare Book Library at Emory University Fellow. Also, was in residents at Monsoon Artists Residency in Maine. Previously taught on the faculty of the MA Faculty Exhibition Design program at the Fashion Institute of Technology, where she teaches Branding and Design. Also, has taught at CUNY and Pratt Institute. Her work has been exhibited in Women Designers in the USA, 1900-2000: Diversity and Difference, held at the Bard Graduate Center; Visual Perceptions: 21 African American Designers Challenge Modern Stereotypes, Design Journey: You Are Here at the AIGA headquarters, and Google Black History and Culture. Michele’s writing and visual essays has appeared in, Architectural Record, The Black Experience in Design, InQue Magazine, AIGA Design Journey, IRAAA and a forth coming book Travel Posters of New York. Serves on the following Boards: Poster House Museum, Advisory Board; Pivot: A World of Many Centers, co-organizer; National Museum of African American History & Culture; SEGD, Education Task Force; Indigo Arts Alliance, Advisory Circle; Sing Sing Prison Preview Center (emeritus).
2:15 PM - 2:30 PM
Break
2:30 PM - 4:00 PM
Session 2: The Politics of Storytelling
Presentations:

"Exploring Exhibition Design - Unravelling Narratives" by Arundathi Rajan

"Stuck in Suburbia: A Filipina-American Experience" by Francesca Teng and Alexandra Narciso

"Artificial Minority" by Emily Tse

"Fabric Museum: TextLoom" by Jocelyn Zhao

Panel Discussion moderated by Timothy McNeil and Christina Lyons
Christina Lyons (Chair Exhibition & Experience Design at FIT)
Christina Lyons
Christina Lyons is a member of the 2021 SEGD Board and has served on the SEGD Board since 2016, representing education. She is professor and chairperson, Graduate Exhibition & Experience Design at the Fashion Institute of Technology/SUNY in New York. Previous to this position she was the Director of the Graphics Department at Lee H. Skolnick Architecture + Design Partnership. She has worked on projects such as the Muzeiko: Children’s Museum in Sofia, Bulgaria, the The New York Historical Society, the Sony Wonder Technology Lab, the Aileron Center for Entrepreneurial Education, the Rochester Museum and Science Center, Batsto Historic Village, the National Track and Field Hall of Fame, the Monkey King: A Journey to China exhibit at the Children’s Museum of Manhattan, the Off the Wall exhibit for SEGD at AIGA, the America: Now + Here traveling exhibit, as well as Live Work Skyline Street exhibit at Center for Architecture. Christina Lyons holds a Masters in Communication Design from Pratt Institute and a Bachelor of Arts from the University of Vermont. Christina Lyons has been an instructor in the Fashion Institute of Technology, Master of Arts program in Exhibition Design since 2010, and in the Visual Presentation and Exhibition Design department since 2008. Her recent speaking engagements include the Mid-Atlantic Association of Museums and National Association for Interpretation. Christina Lyons received her Masters of Communication Design from the Pratt Institute in 2002 after receiving an under graduate degree from the University of Vermont.
Timothy McNeil (Professor at UC Davis)
Timothy McNeil
Timothy McNeil is a Professor of Design at the University of California Davis and Director/Chief Curator of the UC Davis Design Museum. He has spent 30 years as a practicing exhibition designer working for major museums, researching exhibition design history and methods, and teaching the next generations of exhibition design thinkers and practitioners. His recent publication “The Exhibition and Experience Design Handbook” pulls from his extensive experience as an educator, designer, and contributor to building three major museums: the J. Paul Getty Museum at the Getty Center and Getty Villa, and the Jan Shrem and Maria Manetti Shrem Museum of Art. He has been recognized for design excellence by the Society for Experiential Graphic Design, the University and College Designers Association, the American Alliance of Museums, and the International Museum Design and Communication Association. Tim is a frequent speaker and writer on museum and design issues. His award-winning design work is archived at the Getty Research Institute and has been featured in multiple publications.
Alexandra Narciso (Experiential Designer at Fashion Institute of Technology)
Alexandra Narciso
Alexandra Narciso is a recent graduate from the Fashion Institute of Technology, equipped with a Bachelor of Fine Arts in Spatial Experience Design and an Associate of Applied Science in Communication Design. Throughout her studies, Alexandra has undertaken noteworthy projects such as a window display for the Museum of Arts and Design and a furniture showroom for Artek. Central to Alexandra's work is her commitment to empathy. She strives to create experiences that do more than catch the eye—they connect with individuals on a personal level, ensuring they feel seen and appreciated. Her internship experience has provided her with the opportunity to contribute to branded activations for clients like Google and YouTube. As she moves forward, Alexandra is eager to leave her mark on the experiential design landscape, particularly within the fashion and entertainment sectors.
Arundathi Rajan (Final year student of Exhibition Design at the National Institute of Design, Ahmedabad. at National Institute of Design, Ahmedabad)
Arundathi Rajan
Hello! I am a senior student enrolled in the Undergraduate Program of Exhibition design, at the National Institute of design, Ahmedabad. With a voracious appetite to master as many skills as possible, I am curious to learn about everything under the sun. Exhibition design has given me the opportunity to combine my love for material along with visual storytelling. I look for stories everywhere I go, and storytelling has become a huge part of how I approach any given brief. Aspiring to create meaningful experiences by challenging the mainstream narrative, it has been a constant pursuit of mine to craft experiences that possess high retention value. I strive to create experiences that are participatory and interactive in nature, existing in a constant state of evolution. This has often come along with the challenge of understanding different mental models and how to blur the lines between the creator and the viewer. Most of my inquiries stem from a line of questioning where I constantly try to understand why things exist the way they do. Over time, this has become ingrained with my design process, which I believe has led me to create experiences that are both intensive as well as satisfying.
Francesca Teng
Francesca Teng
Francesca Teng, a Filipino-American Spatial Experience Designer, excels at crafting immersive experiences that captivate and engage audiences. Her passion for both design and fabrication allows her to create stunning digital and physical pieces. With a deep love for experience and exhibition design, Francesca specializes in developing environments that draw viewers in and leave a lasting impression. Known for her caring nature and determination, Francesca embodies dependability and foresight. Her unwavering commitment to hard work and generosity distinguishes her as a standout professional in her field.
Emily Tse (Exhibit Designer at Nationwide 360)
Emily Tse
Emily Tse is from New York and currently works as a trade show exhibit designer at Nationwide 360. She designs spaces and graphics according to clients requirements. She also assists with marketing content. She has a Masters of Arts in Exhibition and Experience Design from Fashion Institute of Technology. She was awarded a student scholarship from the Society for Experiential Graphic Design for her video showcasing SEGD's Xlab event in 2022. In the exhibition design program, Emily studied branded experiential marketing, museums, trade shows, environmental graphics, and wayfinding signage. She worked on student projects for Central Park Zoo (CPZ) and Smithsonian National Museum of the American Indian (NMAI). The wayfinding project with CPZ called “See Eye to Eye with WCS” encourages visitors to understand that the zoo is a conservatory that protects animals and funds research for zoology well-being. The NMAI project “Stories and Legends of the Cheyenne” exhibition encourages visitors to learn the morals of the Cheyenne tribe. Visitors experience the challenges that protagonists faced in stories passed down from ancestors. It showcases human curiosity, wisdom, courage, kinship, imagination, foolishness, and spirit.
Jocelyn Zhao (Graphic Designer at ArtCenter College of Design)
Jocelyn Zhao
Hi! I’m Jocelyn Zhao, a graphic designer based in New York, with an emphasis on branding, transmedia storytelling, computer generative design, and spatial experience design. Through my work, I desire to evoke feelings and experiences, to leave a lasting imprint on the senses and emotions of those who encounter it. When I touch and smell a new book or observe the unexpected juxtaposition of materials in fashion, my senses come alive. It deepens my connection to scent, texture, and color, infusing vitality into design and inviting viewers to engage both visually and tactilely. This approach serves as a bridge that seamlessly connects the tangible with the digital realm.
4:00 PM - 5:00 PM
Breakout Sessions
Topic 1: "Designing Multi-Sensory Experiences and Cross-Disciplinary Collaboration"
Moderated by Joell Angel-Chumbley and Debra Satterfield

Topic 2: "Critical Perspectives: Design Criticism, Writing, Research Methods, and Ethics"
Moderated by Willhemina Wahlin and Cybelle Jones
Joell Angel-Chumbley (Supervising EGD at City of Cincinnati)
Joell Angel-Chumbley
Adjunct Faculty, University of Cincinnati DAAP, Communication Design Supervising Lead - EGD, City of Cincinnati, DOTE, Architecture + Urban Design 2020 SEGD Educator Award Joell Angel-Chumbley, MFA, has extensive public and private sector experience specializing in the areas of experiential graphic design, branding, wayfinding, public art and placemaking. Her multi-disciplinary focus seeks to connect research and insights, brand strategy, and user-centric design.
Debra Satterfield (Professor and Dept Chair of Design at California State University Long Beach)
Debra Satterfield
Debra Satterfield, Professor of Design and chair of the Design Department at California State University, Long Beach, has extensive research and publication in service design for social inclusion, design for behavioral change, and design for neurodiversity, equity, and accessibility. She is an Ambassador with the International Society of Service Innovation Professionals and leads the ISSIP AI Collab, an Academic / Industry collaboration for professional member engagement with students and universities. She is an academic advisory board member for the Society of Experiential Graphic Design (SEGD) and on the scientific advisory board for the Human Side of Service Engineering (HSSE). She uses an industry engagement model in her university courses that brings industry professionals into the classroom as partners to improve the quality and practical utility of learning. She has collaborated on industry projects and research with ISSIP, Frito-Lay, the Knowledge Encounter Research (KER) Group, the American College Health Association, and CSU Long Beach on the University Student Satisfaction and Student Attrition study, “Why Students Drop Out.”
Willhemina Wahlin (Lecturer in Design, Acting Associate Head of School at Charles Sturt University (CSU))
Willhemina Wahlin
Cybelle Jones (CEO of SEGD)
Cybelle Jones
Infusing over two decades of design excellence into her role as CEO of SEGD, Cybelle Jones is not just a leader but a passionate advocate for the transformative power of experience design. Firmly grounded in the conviction that design has the capability to engender positive change, Cybelle drives her multidisciplinary community to create experiences that intimately connect people with places. As the helm of SEGD, a non-profit member organization, Cybelle champions education, innovation, and design excellence. She works tirelessly to inspire the design of more equitable, sustainable, and user-centric environments, reflecting her belief in the pivotal role design plays in shaping our world. Before taking the reins at SEGD, Cybelle etched a notable career as Principal of G&A. Her 25+ year tenure saw her lead several acclaimed design projects, including the National WWII Museum, the International Spy Museum, and the U.S. Olympic and Paralympic Museum. These high-profile undertakings not only attest to her design prowess but also her ability to infuse creativity with strategic insights. Cybelle’s influence extends beyond SEGD. As a thought leader, she has addressed audiences at prestigious forums like AAM, the V&A, FIT, AIGA, and MuseumNext. Her active involvement on various boards sees her push the boundaries of experience design, contributing to the evolution of the profession. Driven by passion, guided by experience, and committed to innovation, Cybelle Jones is a beacon in the realm of design, illuminating the path to a more user-centric, equitable, and sustainable future.

Speakers

Joell Angel-Chumbley (Supervising EGD at City of Cincinnati)

Joell Angel-Chumbley

Supervising EGD at City of Cincinnati

Cybelle Jones (CEO of SEGD)

Cybelle Jones

CEO of SEGD

Yeohyun Ahn (Assistant Professor of Graphic Design and Interaction Design at University of Wisconsin - Madison)

Yeohyun Ahn

Assistant Professor of Graphic Design and Interaction Design at University of Wisconsin - Madison

Andrea Cardinal (Assistant Professor of Design at Bowling Green State University)

Andrea Cardinal

Assistant Professor of Design at Bowling Green State University

Arely Cavazos (Designer / Adjunct Instructor at DAG Architects / Florida State University)

Arely Cavazos

Designer / Adjunct Instructor at DAG Architects / Florida State University

Aija Freimane (PhD, Lecturer at Technological University Dublin School of Art and Design at TU Dublin School of Art and Design)

Aija Freimane

PhD, Lecturer at Technological University Dublin School of Art and Design at TU Dublin School of Art and Design

Liz Griswold (Director of Education and Experience at SEGD)

Liz Griswold

Director of Education and Experience at SEGD

Amy Huber (Professor at FSU Florida State University)

Amy Huber

Professor at FSU Florida State University

Julie Hurley (Lecturer at California State University, Long Beach)

Julie Hurley

Lecturer at California State University, Long Beach

Angela Iarocci (Professor at Sheridan College)

Angela Iarocci

Professor at Sheridan College

Sofia Ingegno (Student MA_HXDI at CSULB)

Sofia Ingegno

Student MA_HXDI at CSULB

Jacquelyn Iyamah (Equity Designer at Making the Body a Home)

Jacquelyn Iyamah

Equity Designer at Making the Body a Home

Taekyeom Lee (Assistant Professor at University of Wisconsin-Madison)

Taekyeom Lee

Assistant Professor at University of Wisconsin-Madison

Wan-Ting Lin (Experiential Designer)

Wan-Ting Lin

Experiential Designer

Kate Lynch (CSU Long Beach)

Kate Lynch

CSU Long Beach

Christina Lyons (Chair Exhibition & Experience Design at FIT)

Christina Lyons

Chair Exhibition & Experience Design at FIT

Timothy McNeil (Professor at UC Davis)

Timothy McNeil

Professor at UC Davis

Dr. Tonya Meyrick (Senior Lecturer at Deakin University)

Dr. Tonya Meyrick

Senior Lecturer at Deakin University

Kimberly Mitchell (Assistant Professor of Graphic Design at University of Tennessee Knoxville)

Kimberly Mitchell

Assistant Professor of Graphic Design at University of Tennessee Knoxville

Alexandra Narciso (Experiential Designer at Fashion Institute of Technology)

Alexandra Narciso

Experiential Designer at Fashion Institute of Technology

Muhammad Nafisur Rahman (Assistant Professor at Ullman School of Design, College of DAAP, University of Cincinnati)

Muhammad Nafisur Rahman

Assistant Professor at Ullman School of Design, College of DAAP, University of Cincinnati

Arundathi Rajan (Final year student of Exhibition Design at the National Institute of Design, Ahmedabad. at National Institute of Design, Ahmedabad)

Arundathi Rajan

Final year student of Exhibition Design at the National Institute of Design, Ahmedabad. at National Institute of Design, Ahmedabad

Debra Satterfield (Professor and Dept Chair of Design at California State University Long Beach)

Debra Satterfield

Professor and Dept Chair of Design at California State University Long Beach

Francesca Teng

Francesca Teng

Emily Tse (Exhibit Designer at Nationwide 360)

Emily Tse

Exhibit Designer at Nationwide 360

Neeta Verma (Associate Professor at University of Notre Dame)

Neeta Verma

Associate Professor at University of Notre Dame

Willhemina Wahlin (Lecturer in Design, Acting Associate Head of School at Charles Sturt University (CSU))

Willhemina Wahlin

Lecturer in Design, Acting Associate Head of School at Charles Sturt University (CSU)

Michele Washington (Designer/Researcher/Strategist/ Writer/ at Fashion Institute of Technology (FIT))

Michele Washington

Designer/Researcher/Strategist/ Writer/ at Fashion Institute of Technology (FIT)

Jocelyn Zhao (Graphic Designer at ArtCenter College of Design)

Jocelyn Zhao

Graphic Designer at ArtCenter College of Design

2024 Virtual Academic Summit Registration

Register for the virtual SEGD Academic Summit, on Wednesday, June 26, and Thursday, June 27, 2024.

If you are registering multiple attendees please be sure to enter all attendee information during the registration process.

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