SEGD

SEGD is a multidisciplinary community of designers and fabricators creating experiences that connect people to place and enrich the human experience.

We are designers of experiences connecting people to place.

We are graphic and exhibition designers, fabricators and architects, media developers and creative technologists, students and educators. Each of our members brings a diverse set of expertise, but we all share a common motivation: to make the built environment more inclusive and intuitive, emotive and engaging, sustainable and shared.

https://segd.org

Contact us

Jennette Foreman

jennette@segd.org

Event Details

Transformational Impact of Exhibition and Experience Design


This biannual 2024 SEGD event in Washington DC, themed "Transformational Impact of Exhibition and Experience Design," is set to explore the pivotal role of design in addressing today's complex global challenges. Focusing on issues like climate crisis, societal polarization, and technological ethics, it positions exhibition designers as change agents. The event offers a mix of keynote speeches, case studies, interactive workshops, and networking, aiming to foster conversations on controversial topics, engage diverse audiences, and showcase design's transformative power. Attendees can expect immersive experiences, behind-the-scenes insights, and opportunities for professional growth and collaboration.


The two-day event will begin on Thursday, June 20, with an inspiring day at the innovative venue, Planet Word, featuring a series of keynote speeches and case studies delivered by eminent leaders from the design community. These sessions have been carefully crafted to demonstrate the significant role of exhibition and experience designers as agents of societal change.


On Friday, June 21, participants will have the unique opportunity to dive deeper into these themes through a series of interactive workshops designed to stimulate rapid ideation, critical thinking, and creative problem-solving.


Key takeaways:

  • Advance critical thinking, rapid ideation, and creativity through interactive workshops.
  • Learn to take action and be inspired by case studies and examples that tackle today's complex global challenges.
  • Understand the pivotal role design plays to turn a project vision into a built reality.
  • Contribute to a future book and associated projects that will document the transformational power of exhibition and experience design.


Please Note: SEGD does not have an official room block rate for this event, but we recommend Eaton DC or Moxy, both conveniently located near Planet Word. It is DC so you may already have your favorite place to stay or there are several other hotel options in the area as well!

Agenda

  • June 20, 2024

  • June 21, 2024

June 20, 2024

Main Schedule

8:00 AM - 9:00 AM
Registration + Networking
9:00 AM - 9:15 AM
Introduction and Welcome
• Cybelle Jones, CEO of SEGD
• Timothy McNeil, Professor of Design at the University of California Davis
Timothy McNeil (Professor of Design at University of California Davis)
Cybelle Jones (CEO of SEGD)
9:15 AM - 9:30 AM
Transformative Power of Exhibition Design
Tricia Austin, PhD Supervisor at Central Saint Martins, University of the Arts London
Tricia Austin (PhD Supervisor at Central Saint Martins, University of the Arts London)
9:30 AM - 10:00 AM
Applying Social Change Strategies to Experience Design
Lesley-Ann Noel, Assistant Professor, North Carolina State University

What are essential design strategies for making social change and how could these apply to the world of experience design. In this talk, Designer and design educator Lesley-Ann Noel, shares three big ideas from her book design social change 1) building a critical awareness of the world 2) Emotional intelligence and 3) Envisioning futures where people thrive and will encourage the audience to reflect on how these could enrich experience design.
Dr. Lesley-Ann Noel (Assistant Professor at North Carolina State University)
10:00 AM - 10:15 AM
Q&A
Timothy McNeil, Professor of Design at the University of California Davis
Timothy McNeil (Professor of Design at University of California Davis)
10:15 AM - 10:45 AM
Networking Break
10:45 AM - 11:15 AM
Building Stories
Traci Sym and Daniel Meyers of Plus & Greater Than
Traci Sym (Founding Principal at plus & greater than)
11:15 AM - 11:45 AM
Museography as a Catalyst for Social Change
Ricardo Rubiales, Museum Designer and Researcher
Ricardo Rubiales (Museum Designer and Researcher)
11:45 AM - 12:00 PM
Q&A + Morning Wrap-Up
Cybelle Jones, CEO of SEGD
Cybelle Jones (CEO of SEGD)
12:00 PM - 1:30 PM
Lunch On Your Own
1:30 PM - 2:00 PM
Design Activism
• Waqas Jawaid, Partner, Isometric Studio
• Andy Chen, Partner, Isometric Studio
Andy Chen (Partner at Isometric Studio)
Waqas Jawaid (Partner at Isometric Studio)
2:00 PM - 2:30 PM
Communicating Contested Histories Through Graphics
• Michael Denison, Head of Design at the Smithsonian National Museum of American History
• Jona Piehl, Professor at HTW Hochschule für Technik und Wirtschaft Berlin

Jona Piehl:
Exhibition graphics, as the visual form of texts and images that accompany objects in the gallery space, fulfill a crucial functional role in a display: is the text legible, does it allow access to the information? Yet, graphics can also be thought of methodologically and become a tool for a reflexive exhibition practice. Drawing on a number of examples from museums in Germany and the US, Jona will chart possible roles of graphic elements, in particular in the telling of difficult, contested narratives, from small typographic interventions to large-scale visual strategies.
Michael Denison (Head of Design at Smithsonian National Museum of American History)
Jona Piehl (Professor at HTW Berlin)
2:30 PM - 3:00 PM
Social Polarization and Climate Change
Femke Bijlsma, Partner and Content Director at Kossmanndejong

Climate change is real, yet instead of uniting us to avert this global threat, it often divides us over how to respond. Our exhibitions strive to create space for nuance and dialogue, encouraging encounters with diverse perspectives and worldviews. In our narrative spaces, all the senses are engaged to foster different ways of understanding the world, others, and oneself. Through a few case studies, I will demonstrate how design can open people's hearts and minds, enhancing mutual understanding.
Femke Bijlsma (Partner and Content Director of Kossmanndejong)
3:00 PM - 3:15 PM
Q&A
Brenda Cowan, Professor of Graduate Exhibition & Experience Design at FIT
Brenda Cowan (Professor, Graduate Exhibition Design at Fashion Institute of Technology (FIT))
3:15 PM - 3:45 PM
Networking Break
3:45 PM - 4:05 PM
ReCall & Response: The Voice of African and African Diaspora Solidarity
Coleman Jordan and students from Morgan State University

The ReCall & Response talk is focused on the design of the 2025 Architecture Venice Biennial pavilion. The pavilion celebrates Pan-African solidarity, resilience, and social justice. It embodies the cherished "call & response" traditions reminiscent of African and African Diaspora communities. The inspiration behind the pavilion is derived from the West African talking drum and cultures of the African Diaspora.
Coleman Jordan (Assistant Professor at Morgan State University)
4:05 PM - 4:30 PM
Impact of Design
Museum Studio
4:30 PM - 4:55 PM
Designing for Change: The Power of Flexibility in Exhibitions
Bosco Hernández, Design Director at SFMOMA

As the San Francisco Museum of Modern Art’s Design Director, Bosco Hernández will delve into the transformative potential of flexibility in exhibition design, exploring how adaptable spaces can shape the museum experience and drive positive change. From embracing imperfection to challenging conventional standards, we will examine the role of flexibility in breaking down barriers and fostering inclusivity within museum environments.
Bosco Hernández (Design Director of SFMOMA)
4:55 PM - 5:00 PM
Day 1 Wrap Up
Cybelle Jones, CEO of SEGD
Cybelle Jones (CEO of SEGD)
5:00 PM - 6:00 PM
Self-Guided Tour of Planet Word
Explore the immersive language experience and interactive, voice-activated exhibits of the SEGD Global Design Award-winning Planet Word on your own following the last session.
6:00 PM - 7:00 PM
Opening Night Happy Hour

Speakers

Tricia Austin (PhD Supervisor at Central Saint Martins, University of the Arts London)

Tricia Austin

PhD Supervisor at Central Saint Martins, University of the Arts London

Timothy McNeil (Professor of Design at University of California Davis)

Timothy McNeil

Professor of Design at University of California Davis

Cybelle Jones (CEO of SEGD)

Cybelle Jones

CEO of SEGD

Femke Bijlsma (Partner and Content Director of Kossmanndejong)

Femke Bijlsma

Partner and Content Director of Kossmanndejong

Andy Chen (Partner at Isometric Studio)

Andy Chen

Partner at Isometric Studio

Brenda Cowan (Professor, Graduate Exhibition Design at Fashion Institute of Technology (FIT))

Brenda Cowan

Professor, Graduate Exhibition Design at Fashion Institute of Technology (FIT)

Michael Denison (Head of Design at Smithsonian National Museum of American History)

Michael Denison

Head of Design at Smithsonian National Museum of American History

Bosco Hernández (Design Director of SFMOMA)

Bosco Hernández

Design Director of SFMOMA

Waqas Jawaid (Partner at Isometric Studio)

Waqas Jawaid

Partner at Isometric Studio

Coleman Jordan (Assistant Professor at Morgan State University)

Coleman Jordan

Assistant Professor at Morgan State University

Dr. Lesley-Ann Noel (Assistant Professor at North Carolina State University)

Dr. Lesley-Ann Noel

Assistant Professor at North Carolina State University

Jona Piehl (Professor at HTW Berlin)

Jona Piehl

Professor at HTW Berlin

Ricardo Rubiales (Museum Designer and Researcher)

Ricardo Rubiales

Museum Designer and Researcher

Traci Sym (Founding Principal at plus & greater than)

Traci Sym

Founding Principal at plus & greater than

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Sponsors and Partners

Venue

Venue

Planet Word
925 13th St NW
Washington, District of Columbia

SEGD does not have an official room block rate for this event, but we recommend Eaton DC or Moxy, both conveniently located near Planet Word. You may already have your favorite place to stay, or there are several other hotel options in the area as well!

Contact us

For additional event or venue information, please send an email to jennette@segd.org

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