2025 SEGD Voices | Form Follows Love | Society for Experiential Graphic Design

Event Details

2025 SEGD Voices | Form Follows Love

Join SEGD Voices guest speaker Anna Heringer of Studio Anna Heringer as she presents 'Form Follows Love.' For Anna Heringer architecture is a tool to improve lives. Her central concern is to use architecture as a catalyst for local development, particularly through the use of natural building materials such as earth, bamboo and wood and the participation of users in the construction process.

"Architecture is a tool to improve lives. The vision behind, and motivation for my work is to explore and use architecture as a medium to strengthen cultural and individual confidence, to support local economies and to foster ecological balance. Joyful living is a creative and active process and I am deeply interested in the sustainable development of our society and our built environment. For me, sustainability is a synonym for beauty: a building that is harmonious in its design, structure, technique and use of materials, as well as with the location, the environment, the user, the socio-cultural context. This, for me, is what defines its sustainable and aesthetic value." - Anna Heringer

What you'll take away:

How we can build things while building community at the same time.
The power of working with what's around you—materials, culture, tradition.
An invitation to make design that feels alive.

About the Series | 2025 SEGD Voices: Sustainability in Practice

Curated by SEGD Sustainability Committee Chairs Genell Zuciya (Art Processors) and Joel Krieger (Magic Leap), this webinar series reflects SEGD's priority to make sustainability accessible and actionable for all members. With a focus on providing entry-level tools and guidance, the series will explore sustainability terminology, materials, and methods, offering a starting point for integrating sustainable practices into design.

SEGD is uniquely positioned to lead the way toward a sustainable future, with over 2,200 members across 36 countries who share a commitment to designing responsibly. This series aims to demystify sustainable design by presenting practical insights, inspiring ideas, and real-world strategies from members and experts in the field. Whether you're new to sustainability or looking to deepen your understanding, these sessions will empower you to take meaningful steps toward a more sustainable design practice.

We're your people. We speak your language. Become an SEGD member and find new meaning in your work. Join to attend all SEGD Voices and webinars for free! Go to https://segd.org/join/ to become an SEGD member.

Photo Credit: Bamboo Hostels China © Jenni JI

Speakers

Anna Heringer

Architect, Activist and Educator at Studio Anna Heringer

Genell Zuciya

2025 SEGD Voices Chair; Creative Director of Art Processors

Joel Krieger

2025 SEGD Voices Co-Chair; Head of Creative & Experience at Magic Leap

For Anna Heringer architecture is a tool to improve lives. She became internationally known in 2007 with the construction of the METI School in Rudrapur, Bangladesh, which she designed as her diploma thesis at the University of Art and Design Linz. Since then, Heringer has further developed and disseminated her award-winning architectural approach through buildings in Asia, Africa and Europe as well as through teaching architecture at the University of Liechtenstein, Harvard University, ETH Zurich, among others. Her central concern is to use architecture as a catalyst for local development, particularly through the use of natural building materials such as earth, bamboo and wood and the participation of users in the construction process. Her work has been exhibited worldwide, including the MoMA New York, the Cité de l'architecture Paris, the Museo ICO Madrid, the V&A Museum London and the Venice Biennale. She has received numerous awards for her work, including the Aga Khan Award for Architecture, the Global Award for Sustainable Architecture, the Curry Stone Design Prize, the New European Bauhaus Prize 2021, the Philippe Rotthier European Prize for Architecture 2021, the OBEL Award 2020 and the Archdaily Building of the Year 2020. UNESCO awarded her an honorary professorship for “Earthen Architecture, Building Cultures and Sustainable Development”. In 2022, she was honored with the Order of Merit by Germany`s Federal President Steinmeier.

Besides being an architect, activist and educator, she is the CEO of Dipdii Textiles, a women`s collaboration for fair fashion and textile art, an author and a mother. Her motto in design practice and life is simply “Form Follows Love.”

2025 SEGD Board Member, 2025 SEGD Sustainability Committee Chair

Genell brings 18 years of expertise in creating immersive experiences that inspire, educate, and connect diverse audiences. Her passion for blending culture, arts, science, and technology drives her storytelling, spanning fantastical world-building in immersive design as well as interpretive projects that empower communities and address social and environmental challenges.

As a Creative Director at Art Processors, Genell identifies as a Citizen Designer, committed to making science accessible through interpretive design and meaningful museum experiences that spark dialogue and foster understanding. With a global perspective shaped by studying and working abroad, she explores how to capture the magic of the natural world in digital and built environments.

A graduate student in Biomimicry, Genell is dedicated to catalyzing sustainable futures. Previously, she served as senior creative director at Meow Wolf and lead imaging and electronic engineer at Walt Disney Imagineering, where she pushed the boundaries of innovation and design. Her career reflects a mission to bridge imagination and impact, creating experiences that leave a lasting impression.

2025 SEGD Sustainability Committee Co-Chair

As Head of Creative and Experiences for Magic Leap, Joel is currently exploring the frontiers of augmented reality, and spatial design. His work here seeks to amplify human ability with wearable technology.

Prior to his present role, Joel served as Chief Creative Officer of Second Story — a pioneering group blending physical and digital environments. Here, Joel spent nearly a decade designing interactive spaces like museum exhibits, immersive venues, experiential events, and more. Previously, Joel held design leadership roles in emerging technology at agencies like Razorfish and SapientNitro. His work has a global presence with projects spanning across Europe, Australia, the U.S. and Canada.

Joel’s work has been recognized for design excellence by the likes of One Show, The Webby Awards, FastCo Innovation by Design, Red Dot, HOW International Design, SEGD Global Design awards, IxDA, and The American Alliance of Museums. He was named top 20 people to watch in 2020 by Graphic Design USA. His work has been featured by premier publications including Fast Company, Wired, Forbes, and Communication Arts.

With one foot in the commercial design world, the other is firmly rooted in regenerative design and development — helping to reimagine our relationship to Earth and to the more-than-human world. In this capacity, Joel serves as co-chair of the sustainable design committee for SEGD (Society of Experiential Graphic Design) and is a fellow at the RSA (Royal Society of Arts). He is a graduate of The Regenerative Practitioner program at Regenesis Institute and is a certified Prosocial facilitator. He has also studied under Animas Valley Institute. Joel is co-founder and executive producer of the Outside In podcast — which explores the inner and outer work of transformative design.