2025 SEGD Voices | Biomimicry: Rethinking What We Perceive | Society for Experiential Graphic Design

Event Details

2025 SEGD Voices | Biomimicry: Rethinking What We Perceive

12:00-1:00 pm ET

Join our guest speaker Genell Zuciya, Creative Director at Art Processors, as she presents "Biomimicry: Rethinking What We Perceive" during our SEGD Voices webinar.

Our senses have evolved to focus on what's most essential for survival—but the natural world hums with wonders far richer and stranger than we realize, just beyond our perception yet deeply interconnected with our lives. What if expanding your awareness could also expand your creativity and open new doors to sustainable design? By exploring the unique ways humans and other creatures perceive the world, we can shift our frameworks for innovation.

Perception shapes innovation. In this session, you'll discover simple tools—ranging from AI-assisted exploration to hands-on observation and thought frameworks—that will deepen your connection with the natural world, spark curiosity, and unlock bioinspired, regenerative design inspiration right in your own backyard!

What you'll take away:

Learn how perception shapes innovation — and why expanding what you notice can unlock fresh, sustainable design strategies.
Explore nature's hidden patterns and strategies — and how biomimicry invites us to shift from human-centered to life-centered thinking.
Gain simple, actionable tools to spark curiosity, deepen your connection to the natural world, and find bioinspired design ideas anywhere—even in your own backyard.

About the Webinar Series | 2025 SEGD Voices: Sustainability in Practice

Curated by SEGD Sustainability Committee Chairs Genell Zuciya and Joel Krieger (Magic Leap), this webinar series reflects SEGD's priority to make sustainability accessible and actionable for all members. With a focus on providing entry-level tools and guidance, the series will explore sustainability terminology, materials, and methods, offering a starting point for integrating sustainable practices into design.

SEGD is uniquely positioned to lead the way toward a sustainable future, with over 2,200 members across 36 countries who share a commitment to designing responsibly. This series aims to demystify sustainable design by presenting practical insights, inspiring ideas, and real-world strategies from members and experts in the field. Whether you're new to sustainability or looking to deepen your understanding, these sessions will empower you to take meaningful steps toward a more sustainable design practice.

We're your people. We speak your language. Become an SEGD member and find new meaning in your work. Join to attend all SEGD Voices and webinars for free! Go to https://segd.org/join/ to become an SEGD member.

Speakers

Genell Zuciya

2025 SEGD Voices Chair; Creative Director of Art Processors

Joel Krieger

2025 SEGD Voices Co-Chair; Head of Creative & Experience at Magic Leap

2025 SEGD Board Member, 2025 SEGD Sustainability Committee Chair

Genell brings 18 years of expertise in creating immersive experiences that inspire, educate, and connect diverse audiences. Her passion for blending culture, arts, science, and technology drives her storytelling, spanning fantastical world-building in immersive design as well as interpretive projects that empower communities and address social and environmental challenges.

As a Creative Director at Art Processors, Genell identifies as a Citizen Designer, committed to making science accessible through interpretive design and meaningful museum experiences that spark dialogue and foster understanding. With a global perspective shaped by studying and working abroad, she explores how to capture the magic of the natural world in digital and built environments.

A graduate student in Biomimicry, Genell is dedicated to catalyzing sustainable futures. Previously, she served as senior creative director at Meow Wolf and lead imaging and electronic engineer at Walt Disney Imagineering, where she pushed the boundaries of innovation and design. Her career reflects a mission to bridge imagination and impact, creating experiences that leave a lasting impression.

2025 SEGD Sustainability Committee Co-Chair

As Head of Creative and Experiences for Magic Leap, Joel is currently exploring the frontiers of augmented reality, and spatial design. His work here seeks to amplify human ability with wearable technology.

Prior to his present role, Joel served as Chief Creative Officer of Second Story — a pioneering group blending physical and digital environments. Here, Joel spent nearly a decade designing interactive spaces like museum exhibits, immersive venues, experiential events, and more. Previously, Joel held design leadership roles in emerging technology at agencies like Razorfish and SapientNitro. His work has a global presence with projects spanning across Europe, Australia, the U.S. and Canada.

Joel’s work has been recognized for design excellence by the likes of One Show, The Webby Awards, FastCo Innovation by Design, Red Dot, HOW International Design, SEGD Global Design awards, IxDA, and The American Alliance of Museums. He was named top 20 people to watch in 2020 by Graphic Design USA. His work has been featured by premier publications including Fast Company, Wired, Forbes, and Communication Arts.

With one foot in the commercial design world, the other is firmly rooted in regenerative design and development — helping to reimagine our relationship to Earth and to the more-than-human world. In this capacity, Joel serves as co-chair of the sustainable design committee for SEGD (Society of Experiential Graphic Design) and is a fellow at the RSA (Royal Society of Arts). He is a graduate of The Regenerative Practitioner program at Regenesis Institute and is a certified Prosocial facilitator. He has also studied under Animas Valley Institute. Joel is co-founder and executive producer of the Outside In podcast — which explores the inner and outer work of transformative design.