Event Details
SEGD is bringing our bi-annual events, SEGD Wayfinding + Placemaking and SEGD Branded Environments, to Las Vegas this April. This year's theme, Transformation, highlights the monumental changes shaping the world of experiential design. SEGD's events will emphasize transforming spacesโconnecting people, and transforming brandsโcreating experiences; showcasing case studies and strategies for creating meaningful, inclusive, and innovative environments.
2025 SEGD Wayfinding + Placemaking | Wednesday, April 23
Discover the transformative impact of design at 2025 SEGD Wayfinding + Placemaking. Explore how wayfinding and placemaking play a pivotal role in creating meaningful connections between people and their environments. Industry leaders will share insights into how intentional design enhances navigation, reinforces spatial identities, and elevates user experiences, all while cultivating deeper connections to our shared spaces.
2025 SEGD Branded Environments | Thursday, April 24
Immerse yourself in 2025 SEGD Branded Environments, an event exploring the future of storytelling in experiential design. Leaders in branded environments will explore the impact of leveraging tools, technologies, and trends to transform passive audiences into active participants, dedicated fans, and brand ambassadors. Discover how storytelling and engagement shape branded spaces, creating powerful connections between people and places to create impact.
Take advantage of our special combo rate when you register for the two-day SEGD Event Rate to attend both SEGD Wayfinding + Placemaking (Wednesday, April 23) and SEGD Branded Environments (Thursday, April 24).
- Two-day SEGD Event Rate: $525 for SEGD Members | $700 for Non-Members
- One-day SEGD Event Rate: $300 for SEGD Members | $400 for Non-Members
- Special Discounts: Educators, students, and SEGD Chapter Chairs are eligible for additional discounts. Contact Rachel Moran at rachel@segd.org to receive a discount code for registration.
By registering for the two-day SEGD event, you'll gain access to a full spectrum of learning opportunities, with educational sessions from SEGD Wayfinding + Placemaking and SEGD Branded Environments, as well as ISA Education sessions. More insights, expert guidance, and chances to dive deep into topics that could transform your work. All SEGD event attendees have the opportunity to attend sessions at the ISA Expo Learning Lounge, network with both organizations, and explore the expansive ISA International Sign Expo trade show floor.
If you're only able to join us for one day, you'll still walk away with tons of valuable content. With the one-day SEGD registration, you'll have access to all the SEGD education for that dayโso you can still get the cutting-edge knowledge you need to stay ahead. Plus, all SEGD event attendees have the opportunity to attend sessions at the ISA Expo Learning Lounge, network with both organizations, and explore the expansive ISA International Sign Expo trade show floor.
Tours
Optional tours are available on Tuesday, April 22 at $75 for SEGD Members and $125 for Non-Members. The tours will be between 10:00 am and 3:00 pm PT. Specific tour times and details will be shared closer to the event. On Friday, April 25, a guided SEGD tour of the ISA International Sign Expo trade show floor will be offered. This is a complimentary tour for registered SEGD participants. Space is limited and advance registration is required. Additional details about the ISA International Sign Expo trade show floor tour will be provided soon.
This SEGD event is co-located at the ISA International Sign Expo in April at the Mandalay Bay Convention Center in Las Vegas.
Hotel and Travel Recommendations The deadline to book a room on the official ISA Hotel Room Block is March 24, 2025.
