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Research for Artificial intelligence (AI) has been around for almost 70 years but since 2020 different AI tools have been available for professionals and society. AI is used not only for analysing data, and creating algorithms, language models, and visuals, but also has a significant impact on education and design by enabling faster and more efficient design processes, creating new opportunities for designers, and enabling the creation of more complex and sophisticated designs. AI and Machine Learning assist designers in tasks such as pattern recognition, image and video manipulation, and design optimization, making the design process faster, more efficient, and more accurate. But at the same time, AI poses moral and ethical questions around the use of personal data, inbuilt biases and discrimination, the potential for job losses, and the lack of accountability and oversight of AI applications and deployments. With every technological leap forward comes a myriad of challenges that should be addressed from all angles and now just on their desirability to increase output and productivity.

SEGD Riga Chapter discussion of Design& Innovation will be an opportunity to hear a range of opinions about challenges, benefits, and opportunities in a world increasingly dependent on technologies in design.


We will touch upon the bias, the privacy, and the Misrepresentation Challenge. There is the Black Box challenge as some AI models and tools cannot explain why they produce a particular result, which is a challenge to transparency requirements. We should discuss the Open-Source challenge and the Intellectual Property and Copyright Challenge as some AI models and tools make use of other people's content. There will be an Employment challenge and how new technological tools impact design professionals today and in the future.

Speakers

Aija Freimane

Design Researcher, Professor at TU Dublin School of Art and Design

John O'Connor

TU Dublin


Kristaps Banga

Accenture Innovations in Baltics and Accenture Space Innovation lead in EMEA

Janno Siimar

Design strategy group Velvet, Estonia

Agenda

Design and Innovation
John O'Connor•Kristaps Banga•Janno Siimar

John O'Connor
“We must not day-dream our way to the future”
In the latter half of the 20th Century Marshall McLuhan wrote ‘The Medium is the Message’ to look at the impact of what he called the electric age. He suggested that technological development and the emergence of new and highly sophisticated tools required our scrutiny, warning that we shape our tools and thereafter they shape us. How will virtual reality and virtual worlds, artificial intelligence and the emerging generative tools affect the nature of society today? Are we simply creating an echo chamber that reflects that with which we are most comfortable? David Bates wonders if prediction erases the possibility of the new... are we creating a future based on a repetition of past experiences?
All this suggests that society will need individuals who are creative and discriminating in the face of technological development. We need to teach students how to remain aware of themselves as human beings while they engage with the greatest and most dangerous tools humans have yet invented.

Kristaps Banga
“TECH FOR GOOD”
Our speaker is going to talk about how using technology for good things is really changing the game, especially when we mix artificial intelligence with smart design. He will show us how this combo is opening up brand-new ways of doing things that we couldn't do before. We'll also get to see some cool examples of these new tools in action, making a difference in the real world.

Janno Siimar
"AI & Me: Faster, Different, But Better?"
AI popped into the design scene what seems like a lifetime ago. I teamed up with various AI tools and things changed! Now that the dust has settled, I'm still using AI to zip through tasks and take routes I'd never imagined. But here's the million-dollar question: with all this speed and change, did I get better at what I do? Join me for a fun dive into the pros, cons, and head-scratchers of pairing up with AI in the world of brand design.

  • John O'Connor (TU Dublin)

    John O'Connor

    TU Dublin
  • Kristaps Banga (Accenture Innovations in Baltics and Accenture Space Innovation lead in EMEA)

    Kristaps Banga

    Accenture Innovations in Baltics and Accenture Space Innovation lead in EMEA
  • Janno Siimar (Design strategy group Velvet, Estonia)

    Janno Siimar

    Design strategy group Velvet, Estonia

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