SEGD is a multidisciplinary community of designers and fabricators creating experiences that connect people to place and enrich the human experience.

We are designers of experiences connecting people to place.

We are graphic and exhibition designers, fabricators and architects, media developers and creative technologists, students and educators. Each of our members brings a diverse set of expertise, but we all share a common motivation: to make the built environment more inclusive and intuitive, emotive and engaging, sustainable and shared.

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Event Details

Dive deep into the intersection of digital and physical experiences at this year's SEGD Branded Environments & Xlab event through interactive sessions and storytelling experiences November 2nd - 3rd, 2023 at the Museum of the Moving Image in New York City.

Branded Experiences lead the way in seamlessly integrating the digital and physical realms. As pioneers in the experience economy, our challenge is to evolve audience interaction from passive observation to immersive storytelling and active engagement, transforming them from mere viewers to dedicated fans and ultimately, brand ambassadors.

SEGD Branded Environments

Our journey begins on Day 1 Branded Environments, with a captivating full-conference engagement session that explores the evolving landscape of storytelling. Discover insights from industry leaders during breakout sessions and case studies that delve into the most trending topics of our field.


Day 2 promises an enlightening exploration at XLAB. Here, we will unravel the mysteries of emerging technologies that craft enchanting experiences. Delve into pivotal strategies for their application, and engage in thought-provoking workshops addressing the ethics, equity, and inclusion in AI, and how these can be leveraged for personalized storytelling and elevated engagement.

This 2-day event is not just about learning; it's about breaking barriers in design, technology, and marketing. And that's not all! Stay tuned for mesmerizing evening events and tours that are sure to be unforgettable.


  • November 1, 2023

  • November 2, 2023

  • November 3, 2023

November 1, 2023

Event Track

10:00 AM - 12:00 PM
One World Observatory Tour
117 West Street, New York, NY 10007
10:00 am - 12:00 pm

Register on our tour events page for a free tour of One World Observatory. The tour will be led by Float4 and Electrosonic. Thank you to Float4 for making this tour FREE for event attendees! See the New York City skyline from over 100 stories above the streets – the highest point in the city. Take in breathtaking 360° views from the comfort of an indoor climate-controlled space.
12:30 PM - 2:30 PM
Museum of Broadway Tour
Museum of Broadway
145 W 45th St, New York, NY 10036

Meet founder Julie Boardman, Executive Producer & Creative Director/Co-Founder of the Museum of Broadway. Julie will provide the context of her role in curating a team of internationally renowned artists, designers, and theater historians to create an interactive branded experience that highlights groundbreaking moments in Broadway’s history - the moments that pushed creative boundaries, challenged social norms, and paved the way for those who would follow. This bespoke experience captures the ethos and creativity of Broadway like no other. Don’t miss your chance to get a behind the scenes view of the development from concept to completion and then tour at your pace.
Julie Boardman (Producer at Untitled Theatricals, Inc.)
2:30 PM - 4:00 PM
Studio Tour: Next/Now at Planar Showroom
Planar Showroom
599 11th Avenue, 5th Floor. New York, NY

Join Planar and Next/Now as they delve deep into creating a seamless digital experience by marrying the best of hardware and content. Drawing inspiration and insights from multiple project case studies, the session will provide a roadmap for successful digital integrations. The tour will be divided into three segments:

• Setting the Stage: Understand the 'why' and 'how' of our approach, and explore the potential and art of current hardware technologies.
• Crafting the Pitch: Learn the tricks of the trade on how to make your technology pitches win, and understand the strategy behind content creation.
• Kickstarting the Vision: Discover the secret sauce behind leveraging resources optimally and ensuring that your project vision aligns with achievable goals.
Will Amos (Business Development Manager, NY Metro at Planar)
Jared Stabiner (Senior Strategy Consultant at Next/Now)
4:00 PM - 5:30 PM
Studio Tour and Bourbon Tasting: G&A Studio in Chelsea
G&A Studio in Chelsea
141 West 28th ST, 7th Floor. New York, NY

Experience first hand G&A's new lab space which is an environment rooted in testing and experimentation. After a few years of determining how a studio could model the practice of physical and digital immersive integration, G&A believes that they have landed on a combination of conditions that best suits their creative process.

The lab is an open forum, nothing is too buttoned up, or too dressed down, the fusion of tech and design for G&A happens at all levels of fidelity. As a part of their expanding Northeast footprint, the lab will continue to grow with G&A, as a proper reflection of both expertise and intent to push the combination of design and story forward into the future.
Morgan Rottinghaus (Global SVP, Growth at G&A)
Joshua Gallagher (Brand Director of G&A)


Nasya Kamrat (Chief Experience Officer and Futurist)

Nasya Kamrat

Chief Experience Officer and Futurist

Stephanie Riggs (Co-Founder and CEO of Odeon Theatrical)

Stephanie Riggs

Co-Founder and CEO of Odeon Theatrical

Cybelle Jones (CEO of SEGD)

Cybelle Jones


Eric Alba (Creative Producer of Immersive, Location-Based Experiences)

Eric Alba

Creative Producer of Immersive, Location-Based Experiences

Will Amos (Business Development Manager, NY Metro at Planar)

Will Amos

Business Development Manager, NY Metro at Planar

Emilie Baltz (Experiential Artist and Creative Director of Gensler DXD)

Emilie Baltz

Experiential Artist and Creative Director of Gensler DXD

Julie Boardman (Producer at Untitled Theatricals, Inc.)

Julie Boardman

Producer at Untitled Theatricals, Inc.


Justin "JB" Bolognino

Founder and CEO of META

Scott Brown (CEO of Immersion Neuroscience)

Scott Brown

CEO of Immersion Neuroscience

Chris Conte (Executive Consultant, Global Ambassador at Electrosonic)

Chris Conte

Executive Consultant, Global Ambassador at Electrosonic

Alex Coulombe (CEO of Agile Lens: Immersive Design)

Alex Coulombe

CEO of Agile Lens: Immersive Design

Darragh Dandurand (Creative Director of DD Production)

Darragh Dandurand

Creative Director of DD Production

Joshua Gallagher (Brand Director of G&A)

Joshua Gallagher

Brand Director of G&A

Kim Gim (Creative Director of Bluecadet)

Kim Gim

Creative Director of Bluecadet

Eric Gunther (Creative Director of Sosolimited)

Eric Gunther

Creative Director of Sosolimited

Renée Hampton (Strategic Partner Manager at Electrosonic)

Renée Hampton

Strategic Partner Manager at Electrosonic

Heidi Holder (Frederick P. and Sandra P. Rose Chair of Education at The Metropolitan Museum of Art)

Heidi Holder

Frederick P. and Sandra P. Rose Chair of Education at The Metropolitan Museum of Art

Jasmin Jodry (Founder and Executive Creative Director of MOTO)

Jasmin Jodry

Founder and Executive Creative Director of MOTO

Chris Johnson (Director of Strategic Partnerships at Electrosonic)

Chris Johnson

Director of Strategic Partnerships at Electrosonic

Kristopher Layng (Founder of Layng Design)

Kristopher Layng

Founder of Layng Design

Andrew Lazarow (Studio Leader at LAB at Rockwell Group)

Andrew Lazarow

Studio Leader at LAB at Rockwell Group

Wiena Lin (Independent Creative Director)

Wiena Lin

Independent Creative Director

Kelly Markus (Chief Visionary Officer and Owner at Hunters Point)

Kelly Markus

Chief Visionary Officer and Owner at Hunters Point

Charlie Miller (Real Estate Technology and Innovation Strategist)

Charlie Miller

Real Estate Technology and Innovation Strategist

Marta Ordeig Bofías (CEO of Garage Stories)

Marta Ordeig Bofías

CEO of Garage Stories

Robin White Owen (Co-Founder, President and XR Consultant of MediaCombo)

Robin White Owen

Co-Founder, President and XR Consultant of MediaCombo

Elena Piech (Creative and Technical Producer at ZeroSpace)

Elena Piech

Creative and Technical Producer at ZeroSpace

Espii Proctor (Head of Multimedia & Video at 25 Broadway)

Espii Proctor

Head of Multimedia & Video at 25 Broadway

Julian Rad (Founder and Creative Director of RadWorks)

Julian Rad

Founder and Creative Director of RadWorks

Neil Redding (Founder and CEO of Redding Futures)

Neil Redding

Founder and CEO of Redding Futures

Brett Renfer (Senior Project Manager, Emerging Technology at The Metropolitan Museum of Art)

Brett Renfer

Senior Project Manager, Emerging Technology at The Metropolitan Museum of Art

Morgan Rottinghaus (Global SVP, Growth at G&A)

Morgan Rottinghaus

Global SVP, Growth at G&A

Ian Schatzberg (Founder of General Idea)

Ian Schatzberg

Founder of General Idea

Silka Sietsma (Product Design Leader in New York at

Silka Sietsma

Product Design Leader in New York at

Jared Stabiner (Senior Strategy Consultant at Next/Now)

Jared Stabiner

Senior Strategy Consultant at Next/Now

Scott Varland (Creative Technologist at Firetower Futures)

Scott Varland

Creative Technologist at Firetower Futures

Melvin Wilson (Founder of Solve Innovation Group)

Melvin Wilson

Founder of Solve Innovation Group

Katy Yudin (Director of Studio Development at Cosm)

Katy Yudin

Director of Studio Development at Cosm

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Sponsors and Partners



Museum of the Moving Image
36-01 35th Avenue
Astoria, NY 11106

New York

SEGD does not have an official room block rate for Branded Environments and Xlab, but we recommend the nearby Boro Hotel or The Collective Paper Factory.

Contact us

For additional event or venue information, please send an email to

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