SEGD is a multidisciplinary community of designers and fabricators creating experiences that connect people to place and enrich the human experience.

We are designers of experiences connecting people to place.

We are graphic and exhibition designers, fabricators and architects, media developers and creative technologists, students and educators. Each of our members brings a diverse set of expertise, but we all share a common motivation: to make the built environment more inclusive and intuitive, emotive and engaging, sustainable and shared.

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Nadia Adona

Event Details

Dive deep into the intersection of digital and physical experiences at this year's SEGD Branded Environments & Xlab event through interactive sessions and storytelling experiences November 2nd - 3rd, 2023 at the Museum of the Moving Image in New York City.

Branded Experiences lead the way in seamlessly integrating the digital and physical realms. As pioneers in the experience economy, our challenge is to evolve audience interaction from passive observation to immersive storytelling and active engagement, transforming them from mere viewers to dedicated fans and ultimately, brand ambassadors.

SEGD Branded Environments

Our journey begins on Day 1 Branded Environments, with a captivating full-conference engagement session that explores the evolving landscape of storytelling. Discover insights from industry leaders during breakout sessions and case studies that delve into the most trending topics of our field.


Day 2 promises an enlightening exploration at XLAB. Here, we will unravel the mysteries of emerging technologies that craft enchanting experiences. Delve into pivotal strategies for their application, and engage in thought-provoking workshops addressing the ethics, equity, and inclusion in AI, and how these can be leveraged for personalized storytelling and elevated engagement.

This 2-day event is not just about learning; it's about breaking barriers in design, technology, and marketing. And that's not all! Stay tuned for mesmerizing evening events and tours that are sure to be unforgettable.


  • November 2, 2023

  • November 3, 2023

November 2, 2023

Main Schedule

8:00 AM - 9:00 AM
Registration + Networking
Registration continues throughout the day.
9:00 AM - 12:00 PM
Branded Environments Morning Sessions
12:00 PM - 1:30 PM
Lunch Break
Lunch on your own.
1:30 PM - 5:00 PM
Branded Environments Afternoon Sessions

Sponsors and Partners

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Museum of the Moving Image
36-01 35th Avenue
Astoria, NY 11106

New York

SEGD does not have an official room block rate for Branded Environments and Xlab, but we recommend the nearby Boro Hotel or The Collective Paper Factory.

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For additional event or venue information, please send an email to

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