Event Details
Join us for a captivating talk with John deWolf, a seasoned designer who will delve into the importance of developing a core concept to guide the design process. Drawing from his experience working with renowned firms such as Two Twelve Associates, Fathom Studio, and Narrative Environments Studio, John will explore how a central idea can shape everything from branding to architecture, exhibit design, and signage.
We will discuss the concept-driven approach used in interpretive planning, where themes and stories are built around a core idea, and illustrate its application across various projects. Don't miss this opportunity to learn how a clear guiding principle can streamline decision-making in design and lead to impactful outcomes.
When: November 20th, 12pm - 1pm PST
Where: Virtual via Zoom
Presenter: John deWolf — Principal, Narrative Environments Studio
John deWolf has worked in various mediums, including print, interactive, broadcast, exhibition, environmental graphic design, and interior design. He has extensive experience designing accessible communication programs, particularly for large public audiences.
Throughout his 30-year career, trans-disciplinary designer John deWolf has worked in print, exhibition, signage, wayfinding, and interior environments. Among his many skills is designing accessible, inclusive communication systems, particularly for diverse audiences.
Design is not only physical and aesthetic, but also cognitive and experiential. Process, program, system, story, service, and experience are integral to Mr. deWolf's interdisciplinary approach. As a counterbalance to consumer culture, Mr. deWolf advocates sustainability, inclusivity, and social and community awareness.
John is driven by a desire to preserve culture and heritage, as well as promote public initiatives that benefit the community. John holds a Bachelor of Graphic Design degree (NSCAD University) and a Master of Interior Design (University of Manitoba).
